What Marketers Need to Know About Aging Boomers

Our colleague and author David Wolfe reflects our thinking when he writes about the reality of connecting with boomers.  David says “Authenticity is an affect not well appreciated by the marketing community, especially among the huckster tribes of the Madison Avenue culture.  Yet, its connection to marketing success has never been greater because of explosive growth in the older consumer population, who don’t have time for cotton candy marketing pitches that may wow younger inexperienced consumers and the revelatory power of the Internet.  Older consumers want substance.  They want reality, as witnessed by the phenomenal success of Dove’s “Real Beauty” campaign that has dispenses with picture-perfect models under 30 in its ads.”  (More)

PDF file: What Marketers Need to Know About Aging Boomers

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