This excerpt from the introduction of Change or Die: The Three Keys to Change at Work and in Life, by Alan Deutschman is not about boomers or older customers. However, all of us are in the business of change management, personally and professionally.
In this excerpt, the author discusses the framework to successfully change yourself. What if you were given that choice? For real. What if it weren’t just the hyperbolic rhetoric that conflates corporate performance with life or death? Not the overblown exhortations of a rabid boss, or a maniacal coach, or a slick motivational speaker, or a self-dramatizing chief executive officer or political leader. We’re talking actual life and death now. Your own life and death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think, feel, and act? If you didn’t, your time would end soon–a lot sooner than it had to. Could you change when change really mattered? When it mattered most? (More)
PDF file: Three Keys To Change