The Era of the Personal Ad

Written in 2006, Paul Bennett states the obvious – honesty and authenticity are in.  We have seen it emerging and happening over the last decade.  Consumers, especially boomers and seniors, have seen behind the advertising curtain; connecting in an honest and authentic way with customers is resonating in our over-saturated, focus-grouped-to-death, middle-of-the-road branding pabulum. His comments are as relevant today as they were in 2006. (More)

PDF file: The Era of the Personal Ad

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