According to a release by The Media Audit, though the younger age groups were the first to embrace the Internet, the older age groups, starting at age 55, are driving most of today’s growth.
In the markets surveyed, representing a population of more than 130 million adults, 68.2 percent of all adults visit the Internet regularly. That’s up from 58.9 percent in 2010 and most of the new growth is coming from those over 55 years of age.
According to the data:
The 55 to 64-age classification has increased as a percent of the total Internet audience in the past four years. The percentage of those in that same age group who access the Internet regularly increased from 45.8 percent in 2007 to 56.7 percent in 2010.
The 65 to 74 year olds have increased as a percent of the total Internet audience from 4.6 to 5.4 percent. The percentage of those in that same age group who access the Internet regularly increased from 26.2 percent to 35.9 percent.
Those age 75 plus have increased as a percent of the Internet market from 2.3 to 4.6 percent
The percent of the 75 plus group that is accessing the Internet has increased from 15.1 to 18.9.
59.6 percent of married, age 35 plus, households without children access the computer regularly. Among households with children the percentage that accesses the Internet regularly is 68.1 percent.
Income also has a significant impact on Internet access. Among households with annual incomes of $50,000 or more the Internet access rate is 79.6 percent compared to 65.3 percent among all adults.