What Clients Say

FPG_Logo_small“We chose Coming of Age for their invaluable boomer and senior market expertise. They have been outstanding partners who have delivered results far beyond our expectations.”

Brad Rex, President and CEO, Foundation Partners Group


“Coming of Age’s team is by far the most knowledgeable and skilled practitioners’ of marketing and selling to baby boomers and senior customers I’ve encountered. They’ve collaborated with our team since 2005. Their contributions included consulting with senior leadership to differentiate Humana in the senior markets; collaborating on brand/grass roots advertising scripts for TV and print ads; contributing to the effectiveness of the our pre-enrollment RV Tour and “Partners” program; recommending changes to improve Humana’s website; and designing several product handbooks and creating print ads for various products. COA’s contribution to Humana’s success was evident in our exceeding our sales goals and we look forward to a continuing collaboration.”

Fred Wheeler, Vice President Sales, Humana MarketPoint


“Their insights on aging Americans and their advice on marketing and advertising can turn any program into a winner. COA’s services resulted in a major increase in our Medicare Advantage Plan sales and our ability to effectively connect with our markets. Their results are measurable and remarkable.”

Gail Miller, Vice President Senior Products/Services, Humana Inc.


“Coming of Age helped us develop stronger relationships with our customers, strengthened our knowledge and helped us put that knowledge to practical application. They developed a new company identity, new, more effective call center training and scripting and new formats and content for written communications, website redesign and SEO services. We are well on our way to increased customer loyalty and retention!”

Shelly Cattan, Marketing Director, AT&T Consumer Lease Services


“Coming of Age helped us to effectively reposition our Long Term Care insurance product in the market. Their understanding of our targeted customers easily translated into successful communications and website designs. Their knowledge of how to best connect with baby boomers and older customers is the best we’ve encountered. Jim and his colleagues are top professionals. They listen to what you would like to achieve and then present you with options that will accomplish the stated goal. A pleasure to work with at all levels of the company. I heartily recommend their services to any company that targets boomers and older customers – you can’t go wrong.”

Carroll Golden, Sr. Vice President of Marketing, Transamerica Insurance, Long Term Care Division


“At Sunterra Resorts, the largest segment of our market is comprised of Boomer and older consumers. The COA team’s deep insights into the minds of our customers helped us improve our marketing efforts for much greater effectiveness. His training sessions also provided our sales teams with approaches that enabled them connect with clients more successfully on a personal level.”

Peter Shoobridge, VP of Business Development, Sunterra Resorts


“Coming of Age helped us develop a marketing campaign including cable television, website development and related communications resulting in increased market share. The COA staff is professional and knowledgeable. They listen well and put your thoughts into words and pictures almost before your eyes. They are highly responsive and results oriented. I would recommend the services highly. Jim Gilmartin is a master presenter. He weaves magic into his presentation on any topic. He captivates his audience from the first word to the last. Part of his presentation excellence is his interaction with the audience. He listens and responds in a manner that makes the audience feel he’s talking only to them.”

Connie March, President, Provena Senior Services


“Jim Gilmartin’s COA team is one of the nation’s leading experts on marketing to the New Customer Majority – adults 40 and older who now outnumber younger adults by over 130 million to 86 million. Their platform is behavior, not numbers. They know that statistics don’t buy. People buy. They understand people from the inside out and know to connect the dots between them and your company. My experience with Jim and the COA team is that they deliver results, not groundless opinions that depend on serendipity to be right.”

David B. Wolfe, author of Serving the Ageless Market, Ageless Marketing, Firms of Endearment, A Brave New Worldview and consumer behavior expert.


“I wanted to write and tell you how much I enjoyed working with Coming of Age on a variety of projects over the last few years. You helped us with project identity and logo design, ad campaigns, brochures, direct mail pieces and newsletters. The end result was always top quality, within budget and effective. I was also impressed with the ongoing research that COA does to broaden your knowledge of the older adult market. This was really helpful in our work in senior housing as there was no learning curve for you to climb. In fact, often you educated us.

You always started out by listening to us and to our clients. You quickly noticed any bias and sensitivities and incorporated those into the work product. This was particularly effective in our work with religious sponsors. You were adaptable and worked well within time frames which were often short. The combination of your industry expertise, your commitment to producing effective work and your willingness to listen to our input and fine tune until all parties were satisfied, made this a pleasurable experience for us.”

Mitzi Salemme, Sr. Vice President Marketing, Parkside Senior Services, LLC


“Our firm has worked with Coming of Age over the past several years as we tackled the emerging boomer financial services marketplace. They have always provided frank insights into the boomer and senior market and helped us develop advertising and content that we share with our customers. Coming of Age was the first marketing organization that really “gets it” when it comes to talking about the boomer mindset. They explained the mindset of our audience and helped us create a very effective campaign. The services were personal, cost-effective and had specific objectives in mind. They truly know their stuff! We highly recommend COA”

Tom Riekse, Jr., Partner, LTCI Partners, LLC


“Coming of Age provided just the right expertise that provided us valuable insights into the needs and wants of our potential senior clients. They have helped create the right messages that have allowed Wyndemere Senior Living Campus to remain the community of choice in its highly competitive market. Working with Coming of Age has transformed our marketing and taken us to a new level! You’ve shown us how to “get out of our box” and move to the cutting edge with our advertising, public relations, direct mail, collateral materials and online advertising. Thank you for being such an excellent partner and guide!”

Joe Benson, President and Randalynn Kaye, Director of Marketing, Wyndemere Senior Living Campus


“It’s unusual for me to write to a marketing company regarding their services. As you know, our focus in designing our club was to make it attractive to the aging baby boomer and senior. We were very impressed by your knowledge of these customers and you proved it in designing the direct mail campaign. The campaign was very successful and we reached our membership goals. And, I have to tell you a story. I received a call from a potential member who stated ‘I was really impressed by your brochure, and although I’m unable to join, if I could, I would.’ Thanks again for your insights and help.”

Bill Thomas, General Manager, Willowbrook Athletic Club, Tennis Corporation of America


“We were a bit skeptical at first to use your services because we have always created our marketing campaigns in-house. But, you and your team quickly allayed our fears. The marketing campaign you designed was right on the mark as was the fresh approach you suggested to secure our business clients. Not only did it help increase awareness in the market, it set a direction and we’re not looking back.”

John Strong, CEO, Consorta, Inc.


“Coming of Age has been a valuable resource to our organization. Staying ahead of the curve in our industry is made a lot easier by having their services and up to date views on marketing and selling senior living.”

Glenn Trembley, CEO, Villa St. Benedict


“Thanks for your time and efforts in helping us chart a new path for marketing our hospital services. The marketing strategic plan you developed with us was just what we needed. Your creative staff clearly takes the time to listen to our marketing goals and then designs what we consider the best campaign we’ve ever had. Our Docs loved it, and it was extremely effective in positioning the hospital as the uptown University of Chicago Hospital.”

Joseph Ruddon, Director, Marketing, Weiss Memorial Hospital


“Not only is COA’s team some of the nicest and brightest people I know, but they are true experts in marketing to boomers and older people. They taught me a great deal about this population – how they think, what motivates them, what reaches them. There are many people who claim to know this demographic, but these guys are the real deal. Their depth of knowledge, both theoretical and practical is unparalleled.”

Marvin Waldman, Executive Creative Director, Young & Rubicam New York


“COA is extremely knowledgeable in the Boomer/Senior marketing space. They not only have tremendous experience in traditional and online marketing, They specifically understand this demographic: how they think, what their triggers are and the physiological changes they’ve gone through – to better target their wants/needs. They are a joy to work with and are both personal and professional. I recommend COA to anyone or any company who is looking to attract Boomer and Seniors to their products/services.”

Angelo Antoline, Executive Creative Director, FaceTime Strategy, LLC


“I have known Jim Gilmartin and his team for 20 years and consider them to be one of the most knowledgeable professional groups in the marketplace when it comes to middle age and older markets. They are one of the few professional agencies that can implement David Wolfe’s Ageless Marketing strategies and techniques. I recommend COA to anyone interested in growing their share of the new consumer majority of older adults.” June 26, 2012

Richard Ambrosius, Vice President NeoCorta Proactive Brain Fitness


“It’s rare to find someone with the depth of Boomer Marketing expertise that COA provides. Not only can they pinpoint Boomers’ needs, but they bring together teams that create actionable programs to generate results. If you are looking for Boomer Marketing, COA’s your agency.”

Susan Stoga, Principal, Carson Stoga Communications


“Coming of Age is one of the very few agencies in America exclusively providing services to connect effectively with baby boomer and older populations. Their staff has the energy, expertise and ability to help clients understand the relevant issues surrounding effectively communicating with boomers and seniors. They attack client assignments with vigor, tenacity and incredible knowledge of the motivational needs of Boomers and beyond.”

Michael P. Sullivan, Owner, 50-Plus Communications


“There are many paths to consumer insights. Often, we look for what makes a group unique. COA looks for what makes it human. Their understanding of the brain and how it changes over time is invaluable to any marketer’s efforts. If you want to uncover game-changing insights your competition will miss, talk to COA.”

Daniel Greenberger, Chief Innovation Officer, GPS Creative


“Coming of Age has an extraordinary knowledge of the baby boomer and senior market. They are on top of the latest trends in connecting products to this demographic. They work with clients to understand fully their objectives then craft effective campaigns that drive positive results. They are a true pleasure to work with as evident by their long term client relationships.”

Todd Mason, Chairman/Chief Executive Officer, FaceTime Strategy, LLC


“Coming of Age brings to engagements significant knowledge of how to market and sell to older customers and has provided our members effective insights into how to best connect with boomers and older customers. Jim is one of the few marketing professionals I know that creates effective advertising and sales campaigns, loyalty programs and sales training programs to help clients increase profit in baby boomer and older consumer markets. COA brings a portfolio from which clients may choose the service that best positions them in the hearts and minds of these rapidly growing and lucrative populations.”

Terry Truesdell, President/CEO, National LTC Network


“COA is extremely knowledgeable about marketing to aging populations and has been extremely helpful in providing insights into how to create win-win business/customer solutions.”

Jeff Zimman, President, Posit Science