by Barry Robertson – Who says Boomers aren’t adaptable? For sure, not the defunct music cassette industry… Back in 1980, when Donna Summer rocked our disco world, vinyl records were at the peak of their popularity – we just called them “records” in those days, the traditional term handed down from our parents and grandparents. However, cassette sales were already …
The 50+ Digital Marketing Opportunity
By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …
Want To Connect With Baby Boomers? Get Your Messages Creatively Right
By Jim Gilmartin – Contrary to the perception that aging brings a calcification of shopping habits, many over-50 consumers diversify their spending habits as they grow older. That diversification, plus the narrower tactics of contemporary marketing practices, makes them much tougher to reach through advertising. As older consumers and the Baby Boomer cluster move from the crowd-think of their youth …
Memo To Smartphone Marketers: Don’t Put Boomers On Hold
by Barry Robertson – One ringy dingy, two ringy dingy … Rowan and Martin’s Laugh-In (1968-1973) was a TV favorite among leading edge Boomers. It debuted on NBC Television as the top-rated series of the 1968/69 season, with an average rating of 31.8 (TV Facts, Cobbett Steinberg). Eat your heart out, Big Bang Theory (3.4 rating, season finale May 12, 2016, Nielsen). Okay, it’s …
People Make All Purchase Decisions
“All purchase decisions are made by people.” Gavin Finn, CEO of Kaon Interactive, wrote in a recent article. “While data science and analytics have become an essential element of every modern marketing arsenal, it is wise to remember that people make all purchase decisions.” He goes on to say, “Even in business purchases, the individual decision-makers are subject to the same …
50+ Marketing Happy Hour Event Recap
Thank you to all of the local marketers and business owners who joined us at Google’s Chicago office on Thursday, August 25 for our happy hour event – Untapped: The 50+ Marketing Opportunity in Digital. Coming of Age, Lever Interactive and Google each shared insights into identifying and connecting with the 50+ markets using digital marketing. The presentations were kicked off …
Advertising to Boomers: Early Adopters will be too late
By Barry Robertson – In the Golden Age of cheesy sci-fi movies, scaly mutants in low budget rubber costumes, claymation monsters and rear projection creepy-crawlies ruled. One of our favorites is the 1954 Toho Film Company classic, Godzilla, starring a prehistoric dinosaur with a seriously bad attitude due to being awakened by H-bomb testing. Sure, anyone would be irked but, …
Baby Boomers Clearly Into The Fall And Winter Of Life Stages
Today, the oldest Boomers are 70+. The core needs and maturational changes in values, views and behaviors of 70-year-old Boomers are not materially different from those of 70-year-olds in the past. Boomers’ differences from previous generations are more differences of style than of substance. The core needs that are part of what defines us as human beings, such as self-actualization …
Coming of Age Named Leading Email Marketing Agency
Coming of Age has once again been recognized for our outstanding services by research firm Clutch, this time for our email marketing leadership. According to Clutch’s press release, the research identified fifteen of the top email marketing agencies from all over the world. A company’s ability to use email campaigns effectively are an important part of a larger digital marketing …
Understanding Ageless Marketing
By G. Richard Ambrosius – It took the 70th birthday parties of a few thousand leading edge baby boomers for corporate America and the mainstream media to wake up to the fact that the median age of adults in the US increased by about a decade while they weren’t looking. Today, articles and conference topics on boomers proliferate, but understanding …