There are many nuances that must be taken into account when marketing to Baby Boomers and Seniors. Not least of these is the distinct possibility that a caregiver is weighing in on the purchase decision — or even making the choice. Oftentimes, marketers need to sell to both audiences in order to close the sale. Coming of Age has helped …
Coming of Age Wins 1st Place for Search & Display Campaign at 2019 Tempo Awards
Coming of Age is proud to have won a 1st place award at the 2019 CADM Tempo Awards in the Search & Display Channel category, as well as earning 2nd place in the Pharma and/or Healthcare Sector category. Both entries were based on the new campaigns we developed for healthcare giant, Humana. Campaign strategy and creative broke new ground for …
7 Tips for Effectively Messaging to Seniors
Marketing messaging can be overwhelming and confusing to senior audiences, which only leads to frustration and disengagement. When marketing to seniors, the message that is being used to deliver information should be simple, clear, straightforward and easy to understand. Seniors respond to messaging that is more authentic, genuine, credible, trustworthy and emotional. Because, based on their life stage and all …
Boomer or Millennial: Can you tell the difference?
Do you think you have a solid understanding of Baby Boomers, and some of their beliefs and outlook on life? Read the following ten statements or quotes and decide whether they were made by or about a Baby Boomer or a Millennial. Put your generational knowledge to the test and take our short quiz. Record your answers and compare them to …
Why Your Marketing Isn’t Resonating With Baby Boomers
Most marketers these days have realized the value in targeting Baby Boomer audiences. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this very lucrative segment is more than just another target audience. Baby Boomers are a complex blend of people who have lived through …
Facebook Marketing Strategies for Reaching Baby Boomers
There’s a perception that Baby Boomers avoid going online and are not active in the social media space. This is simply not true. The fact is a recent study by Google revealed Boomers and seniors spend more time online than watching TV. Moreover, of those Boomers going online, 82% have at least one social media account. It’s true that they’re …
Baby Boomer Trends Marketers Must Watch Over The Next 5 Years
Baby Boomers may be the most studied consumer segment in history. Because of its size (and therefore influence), this generation has had a huge impact on the nation’s culture and economy over the last fifty years. And that influence will continue. Currently, the 55+ age group controls more than three-fourths of America’s wealth. Just as astounding, that disparity will remain …
Boomers & Older Customers Are Writing a Brand New Book
Many marketers today are not prepared to reach baby boomers and the fifty-plus, a class of customers who have more money to spend than any other group in history. “Boomers and older customers today are affluent, and they are disproportionately represented among most retailers’ customer bases,” says Sandra Gudat, president of Customer Communications Group. “It’s typical for a company to …
Ten Behavioral Distinctions of Older Customers
Marketers continually look for ways to group targeted customers to connect efficiently with them. The following offers insights into understanding better older customers. 1. Increased individualism Older customers are less subject to peer influence than younger customers are. Keeping up with the Joneses is not as important as it once was; thus advertising that invokes social status benefits does not …
Checklist for Creating a Website for the 50+
Baby Boomers, seniors and 50+ consumers interact with brands online and use the internet when making purchasing decisions on a daily basis. One of the first and most important interactions with your brand is a visit to your website, and designing your site to increase the satisfaction quotient and reduce the frustration quotient for aging audiences is essential. In Alice …
