Coming of Age took second place in two categories at this year’s Chicago Association of Direct Marketing (CADM) Tempo Awards – in the Pharma/Healthcare and the Automotive sectors. CADM honors Chicago’s best multi-channel response marketing campaigns and professionals at the annual Tempo Awards. These awards give marketers the opportunity to showcase outstanding marketing strategy, creativity, innovation and results. Coming …
Generation X, Extraordinary Popular Delusions and The Madness of Crowds
If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is right on the money when it comes to describing how mainstream Madison Avenue approaches generational marketing, in general, and Gen …
Coming of Age Named Global Leader in Direct Marketing
The end of the year can be a hectic time for anyone in business, but it’s especially so for full-service agencies like ours. At Coming of Age, we’re hard at work helping our clients bring in holiday sales through our efforts in digital marketing and traditional advertising. With all of our time being spent on getting big wins for our …
Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All
By Barry Robertson – A recent New York Times Food Section article, headlined The Hippies Have Won (Christine Muhlke, April 4, 2017) took an in-depth look at the veggie-enlightened world of chia seeds, Kambucha and kale – the later dubbed “the bacon of the clean-eating movement.” Ms. Mulke’s journey began with a nostalgic hat tip to yoga, meditation and Birkenstocks …
Coming of Age featured as a Leading Advertising Agency in Clutch 2017 Coverage
At Coming of Age, we offer a wide range of services that include direct marketing, branding, traditional advertising, public relations and more. Our expertise in all of these areas, coupled with our understanding of the 50+ markets, is what drives us to produce only amazing and high-quality results for our clients, gaining them the recognition they deserve in their markets. …
Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star
The Star Wars franchise turns forty this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early. In another 2017 milestone, for the third year in a row over four million members of Generation X – born 1965-1981 – will reach their 50th birthday and disappear from mainstream brand advertising. Thanks to Madison Avenue’s remorseless …
Coming of Age Named 2017 Top Advertising & Marketing Agency
Coming of Age is honored to have once again been named a Top Advertising & Marketing Agency by research firm Clutch. We also received this award in 2015. According to Clutch’s press release, the research “recognizes 15 high-performing advertising and marketing agencies with proven records of client satisfaction.” “The agencies were evaluated based on their past experience, market presence, and …
How The Boomers Took America Global
By Barry Robertson – When January rolls around, many Americans turn their thoughts to vacation planning. And, as in most other areas of the U.S. economy, Boomers are the driving force behind the travel industry. It’s not just about loading the family into the minivan for an interminable are we there yet road trip to see the world’s largest ball …
Santa Claus Is Coming To Town, Thanks To Those Spoiled Boomers
By Barry Robertson – The doting parents of the Boomer generation grew up in tough times. The economy crashed in 1929 triggering the Great Depression of the 1930s – during which unemployment never once fell below 14% – followed immediately by World War II. So when the U.S. entered a period of incredible post war prosperity and self-confidence that lasted from 1945 until the mid-60s, our …
Marketing To Baby Boomers – Is It A Game Of Chance?
by Jim Gilmartin – An esteemed colleague once told me that no category of business expense contains as much waste as marketing. The amounts are astounding. Some marketing-related activities are estimated to cost companies about $500 billion annually. There are those that consider that figure is double what it should be. That claim is not as outlandish as it might …
