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Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All

By Barry Robertson – A recent New York Times Food Section article, headlined The Hippies Have Won (Christine Muhlke, April 4, 2017) took an in-depth look at the veggie-enlightened world of chia seeds, Kambucha and kale – the later dubbed “the bacon of the clean-eating movement.” Ms. Mulke’s journey began with a nostalgic hat tip to yoga, meditation and Birkenstocks …

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Coming of Age featured as a Leading Advertising Agency in Clutch 2017 Coverage

At Coming of Age, we offer a wide range of services that include direct marketing, branding, traditional advertising, public relations and more. Our expertise in all of these areas, coupled with our understanding of the 50+ markets, is what drives us to produce only amazing and high-quality results for our clients, gaining them the recognition they deserve in their markets. …

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Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star

The Star Wars franchise turns forty this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early. In another 2017 milestone, for the third year in a row over four million members of Generation X – born 1965-1981 – will reach their 50th birthday and disappear from mainstream brand advertising. Thanks to Madison Avenue’s remorseless …

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Coming of Age Named 2017 Top Advertising & Marketing Agency

Coming of Age is honored to have once again been named a Top Advertising & Marketing Agency by research firm Clutch. We also received this award in 2015. According to Clutch’s press release, the research “recognizes 15 high-performing advertising and marketing agencies with proven records of client satisfaction.” “The agencies were evaluated based on their past experience, market presence, and …

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How The Boomers Took America Global

By Barry Robertson – When January rolls around, many Americans turn their thoughts to vacation planning. And, as in most other areas of the U.S. economy, Boomers are the driving force behind the travel industry. It’s not just about loading the family into the minivan for an interminable are we there yet road trip to see the world’s largest ball …

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Santa Claus Is Coming To Town, Thanks To Those Spoiled Boomers

By Barry Robertson – The doting parents of the Boomer generation grew up in tough times. The economy crashed in 1929 triggering the Great Depression of the 1930s – during which unemployment never once fell below 14% – followed immediately by World War II. So when the U.S. entered a period of incredible post war prosperity and self-confidence that lasted from 1945 until the mid-60s, our …

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Marketing To Baby Boomers – Is It A Game Of Chance?

by Jim Gilmartin – An esteemed colleague once told me that no category of business expense contains as much waste as marketing. The amounts are astounding. Some marketing-related activities are estimated to cost companies about $500 billion annually. There are those that consider that figure is double what it should be. That claim is not as outlandish as it might …

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How Boomers Revolutionized The Luxury Car Market

By Barry Robertson – The 2016 LA Auto Show opened on November 18 and will run through the Sunday after Thanksgiving. It gives Los Angelenos a chance to walk off all that turkey and holiday goodies. Who knows, maybe somewhere in the glittering array there are vehicles as transformative as in the 1990 show when the shiny new Lexus LS400 was on display. Thanks to …

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Marketing To Baby Boomers – For Sale: Baby Shoes, Never Worn

By Jim Gilmartin – Most of us love stories. That’s nothing new. However, marketers need to understand better the value of storytelling in communicating messages. As we age, stories play an even more important role in how our brains process information about your products and services. Jonas Kaplan of the University of Southern California published a study in January 2016 …

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Boomer Girls Still Just Want To Have Fun

by Barry Robertson – Who says Boomers aren’t adaptable? For sure, not the defunct music cassette industry… Back in 1980, when Donna Summer rocked our disco world, vinyl records were at the peak of their popularity – we just called them “records” in those days, the traditional term handed down from our parents and grandparents. However, cassette sales were already …