Almost Everything You Thought You Knew about Marketing May be Wrong

Marketing & Sales is in Crises That’s not news. What is the source of the grim picture in marketing?  Why does the rash of symptoms plaguing their art baffle so many people whose livelihoods depend on marketing and sales?  Why is it that with more information on customers than ever before in history, companies are finding them tougher challenges to …

The Illusion That Communication Has Occurred is a Major Marketing Mistake

Why We Are Different as We Age Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life.  Selling to boomers and older consumers is different primarily because of this shift in values.  Our need for identity, relationships, purpose, gaining knowledge and growth, …

Is the Older Customer King?

There is a baby boomer and older customer crisis in America, and many companies don’t know it. The spoils will go to those companies who perceive the crises and out-connect and out-service their competitors. The boomer markets (those between 48 and 66 years of age) and older customer markets are comprised of approximately 114 million (older customers). A Burst Media survey …

Marketing Plan to ”NetNana”

A PEW Internet & American Life Project  reveald that 22% of American Seniors (65 & older and over 7 million in number) have regular access to the internet, and go online often. Seniors internet access is growing in leaps and bounds – up 15% from the PEW study just four years earlier. And to make this group even more attractive, …

Take a Strategic Approach to Understanding Baby Boomers & Older Customers

The solution to improved sales to the Boomer+ customer is not to be found in a company’s “Senior” or discount programs.  You won’t find the solution in the development, planning, and marketing or advertisement departments.  You’ll find the solution to the problem of a distorted vision of the Boomer+ customers when CEO’s in large and small companies have a better …

Position Your Product as a Gateway to Meaningful Experiences

Your Markets Are Changing Baby boomers (born between 1946 and 1964) are the fastest growing, wealthiest, best educated and most sophisticated of purchasers. To better capture and keep these consumers marketing and sales communications must create motivating communications, effective sales presentations and service improvement programs. Other business costs are falling, while marketing costs are increasing. Yet, response rates to many …