Take a Strategic Approach to Understanding Baby Boomers & Older Customers

The solution to improved sales to the Boomer+ customer is not to be found in a company’s “Senior” or discount programs.  You won’t find the solution in the development, planning, and marketing or advertisement departments.  You’ll find the solution to the problem of a distorted vision of the Boomer+ customers when CEO’s in large and small companies have a better …

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Boomers & Older Customers Are Writing a Brand New Book

You’ve heard of the Age of Aquarius, well, welcome to the “Golden Age of Aquarius”.   Somewhere in America, a boomer will turn 50 every seven to ten seconds, that’s more than 12,000 each day and over four million each year for the next decade.  Yet many marketers are not prepared to reach this new class of customers who have more …

Position Your Product as a Gateway to Desired Experiences

Your Markets Are Changing Baby boomer’s (born between 1946 and 1964) are the fastest growing, wealthiest, best educated and most sophisticated of purchasers.  To better capture and keep these consumers marketing and sales communications must create motivating communications, effective sales presentations and service improvement programs.  Other business costs are falling while marketing costs are increasing, yet, response rates to many …