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Advertising to Generation X as They Enter the Fall & Winter of Life

Generation X is comprised of 51 million people, born between the years of 1965 and 1980. As more of this population is turning 50 years old, we need to start shifting our focus on how to advertise to Gen X. We can begin by understanding some of their attitudes towards advertising. Overall, the Gen X audience can be selective about …

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How To Capture The Attention Of Baby Boomers

The primary purpose of marketing and sales is about getting information into people’s brains and persuading their minds to act. The older we become, the more emotional reactions determine if we should think about a matter. Emotional triggers in the brain activate memories, and the stronger the memory – the stronger the emotional response. Marketing and sales must integrate both empathy and …

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7 Tips for Effectively Messaging to Seniors

Marketing messaging can be overwhelming and confusing to senior audiences, which only leads to frustration and disengagement. When marketing to seniors, the message that is being used to deliver information should be simple, clear, straightforward and easy to understand. Seniors respond to messaging that is more authentic, genuine, credible, trustworthy and emotional. Because, based on their life stage and all …

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Boomer or Millennial: Can you tell the difference?

Do you think you have a solid understanding of Baby Boomers, and some of their beliefs and outlook on life? Read the following ten statements or quotes and decide whether they were made by or about a Baby Boomer or a Millennial. Put your generational knowledge to the test and take our short quiz. Record your answers and compare them to …

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Why Your Marketing Isn’t Resonating With Baby Boomers

Most marketers these days have realized the value in targeting Baby Boomer audiences. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this very lucrative segment is more than just another target audience. Baby Boomers are a complex blend of people who have lived through …

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Facebook Marketing Strategies for Reaching Baby Boomers

There’s a perception that Baby Boomers avoid going online and are not active in the social media space. This is simply not true. The fact is a recent study by Google revealed Boomers and seniors spend more time online than watching TV. Moreover, of those Boomers going online, 82% have at least one social media account. It’s true that they’re …

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Baby Boomer Trends Marketers Must Watch Over The Next 5 Years

Baby Boomers may be the most studied consumer segment in history. Because of its size (and therefore influence), this generation has had a huge impact on the nation’s culture and economy over the last fifty years. And that influence will continue. Currently, the 55+ age group controls more than three-fourths of America’s wealth. Just as astounding, that disparity will remain …

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Boomers & Older Customers Are Writing a Brand New Book

Many marketers today are not prepared to reach baby boomers and the fifty-plus, a class of customers who have more money to spend than any other group in history. “Boomers and older customers today are affluent, and they are disproportionately represented among most retailers’ customer bases,” says Sandra Gudat, president of Customer Communications Group. “It’s typical for a company to …