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Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All

By Barry Robertson – A recent New York Times Food Section article, headlined The Hippies Have Won (Christine Muhlke, April 4, 2017) took an in-depth look at the veggie-enlightened world of chia seeds, Kambucha and kale – the later dubbed “the bacon of the clean-eating movement.” Ms. Mulke’s journey began with a nostalgic hat tip to yoga, meditation and Birkenstocks …

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Coming of Age featured as a Leading Advertising Agency in Clutch 2017 Coverage

At Coming of Age, we offer a wide range of services that include direct marketing, branding, traditional advertising, public relations and more. Our expertise in all of these areas, coupled with our understanding of the 50+ markets, is what drives us to produce only amazing and high-quality results for our clients, gaining them the recognition they deserve in their markets. …

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What We’ve Learned About Marketing To Baby Boomers – Part IV

By Jim Gilmartin – In Part I, Part II and Part III of this series, we’ve shared the marketing implications of how Baby Boomers think. This is the final article in the series. Research has shown that customers’ final decisions are not the direct product of the reasoning process; in fact, emotions drive Baby Boomers in their purchase decisions. The …

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Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star

The Star Wars franchise turns forty this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early. In another 2017 milestone, for the third year in a row over four million members of Generation X – born 1965-1981 – will reach their 50th birthday and disappear from mainstream brand advertising. Thanks to Madison Avenue’s remorseless …

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What We’ve Learned About Marketing To Baby Boomers – Part III

By Jim Gilmartin – There are many perspectives on how to effectively market to Baby Boomers. We’ve shared several in Part I and Part II of this series. We believe we can roughly divide Baby Boomer behavior perspectives into two approaches. The first emphasizes the objectivity of science and that the customer is considered a rational decision maker. In contrast, …

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What We’ve Learned About Marketing To Baby Boomers – Part II

By Jim Gilmartin – In Part I of this series, we shared some of what we’ve learned about marketing to Baby Boomer and older populations. We’ve learned that marketing activities exert an enormous impact on individuals and that consumer behavior is very relevant to the dynamics of marketing practices. We’ve also learned that a good understanding of how the brain …

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Coming of Age Named 2017 Top Advertising & Marketing Agency

Coming of Age is honored to have once again been named a Top Advertising & Marketing Agency by research firm Clutch. We also received this award in 2015. According to Clutch’s press release, the research “recognizes 15 high-performing advertising and marketing agencies with proven records of client satisfaction.” “The agencies were evaluated based on their past experience, market presence, and …

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How The Boomers Took America Global

By Barry Robertson – When January rolls around, many Americans turn their thoughts to vacation planning. And, as in most other areas of the U.S. economy, Boomers are the driving force behind the travel industry. It’s not just about loading the family into the minivan for an interminable are we there yet road trip to see the world’s largest ball …

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What We’ve Learned About Marketing To Baby Boomers – Part I

By Jim Gilmartin – Our Understanding of the Baby Boomer Consumer Mark Twain wrote, “The problem isn’t the things that we don’t know; it’s the things we ‘know’ that ain’t so.” His comment is simply a reflection of a common sense reality. Today, marketing and selling draw on a lot of things “we ‘know’ that ain’t so.” For instance: Marketers …

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Santa Claus Is Coming To Town, Thanks To Those Spoiled Boomers

By Barry Robertson – The doting parents of the Boomer generation grew up in tough times. The economy crashed in 1929 triggering the Great Depression of the 1930s – during which unemployment never once fell below 14% – followed immediately by World War II. So when the U.S. entered a period of incredible post war prosperity and self-confidence that lasted from 1945 until the mid-60s, our …