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Designing Your Website for Customer Convenience

Previously, I blogged about web design mistakes often made by website designers (The Eyes Have It) and offered basic suggestions to improve online communications readability for older populations. I wrote that according to AIGA, the professional association for design, considerably younger people prepare much of the information intended for older eyes, and typically base their creative decisions upon how the world …

Boomers & Older Consumers are Online –Reduce the Frustration Quotient

When designing your marketing communications/advertising to entice boomers and older consumers to your website, remember they rely more on emotional reactions than younger adults to determine if they should think about a matter. Emotional triggers in the brain activate memories. Experiences arm many of these triggers. Stronger original emotional responses to a type of situation generate a stronger memory. When …

Insights into Online Design for Boomer Customers

We know that people aged 65 and older have made the Internet an integral part of their everyday lives. In a recent study, 77 percent report that they shop online. We also know that people ages 45 – 64 (boomers) are heavy online users as well, with 93 percent using email and 71 percent shopping online. Other regular online activities …

How to Design Your Website for Seniors, Boomers and the 50+

Who’s using the Internet? Statistics show that the rate of Internet use has been rising for all ages, and older adults are now among the fastest growing groups of Internet users. While the percentage of older customers online still lags behind the general population, once online, older customers tend to spend more time there than younger people. A survey conducted …