Baby Boomers, seniors and 50+ consumers interact with brands online and use the internet when making purchasing decisions on a daily basis. One of the first and most important interactions with your brand is a visit to your website, and designing your site to increase the satisfaction quotient and reduce the frustration quotient for aging audiences is essential. In Alice …
How to Design Your Website for Seniors, Boomers and the 50+ Audience
Know Your Target Computer usage by those 50+ is soaring. Statistics show that the rate of internet use has been rising for all ages, and older adults are now among the fastest growing groups of internet users. The 50+ age group has made the internet an integral part of their everyday lives. According to a 2016 Pew Research poll, roughly …
Designing Your Website for Customer Convenience
Previously, I blogged about web design mistakes often made by website designers (The Eyes Have It) and offered basic suggestions to improve online communications readability for older populations. I wrote that according to AIGA, the professional association for design, considerably younger people prepare much of the information intended for older eyes, and typically base their creative decisions upon how the world …
