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Are You Willing To Swim In The Deep End To Connect With Baby Boomers?

by Jim Gilmartin – In a post written by Lori Bitter on Dec. 21, 2015, headlined “The Psychology of Marketing to Grandparents”, she discusses the value of understanding four of Abraham Maslow’s attributes and how they relate to connecting with grandparents. This is a follow-up to my comments applauding Lori’s insights. I mentioned that in In July 2008, David Armano …