Baby Boomer & Senior Marketing: An Eleven Point Strategic Approach

You won’t find the driver of improved sales to the Baby Boomer and senior customer in a company’s planning department or marketing/advertisement departments. You’ll find the origins of the problem of a distorted vision of the value of 50+ customers at the company leadership level. When large and small company leadership understand better the significantly shifting global demographics and communicate …

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Boomers & Older Customers Are Writing a Brand New Book

You’ve heard of the Age of Aquarius, well, welcome to the “Golden Age of Aquarius”.   Somewhere in America, a boomer will turn 50 every seven to ten seconds, that’s more than 12,000 each day and over four million each year for the next decade.  Yet many marketers are not prepared to reach this new class of customers who have more …