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Marketing To Baby Boomers – For Sale: Baby Shoes, Never Worn

By Jim Gilmartin – Most of us love stories. That’s nothing new. However, marketers need to understand better the value of storytelling in communicating messages. As we age, stories play an even more important role in how our brains process information about your products and services. Jonas Kaplan of the University of Southern California published a study in January 2016 …

Do You Have A Story To Tell? Baby Boomers Want To Hear It

A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an under-40 year old. As individualistic as our fingerprints, how we think is influenced by our unique life story, …

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Boomers & Older Customers Are Writing a Brand New Book

You’ve heard of the Age of Aquarius, well, welcome to the “Golden Age of Aquarius”.   Somewhere in America, a boomer will turn 50 every seven to ten seconds, that’s more than 12,000 each day and over four million each year for the next decade.  Yet many marketers are not prepared to reach this new class of customers who have more …