When designing creative for older adults and seniors, it’s essential to understand what their motivators are and how they process information. For over 25 years, Coming of Age has been designing creative that connects and resonates with the over-50 age group, with outstanding results for our clients. Our creative approach is based on our deep understanding of aging audiences. To …
Baby Boomers Are Still The 800-Pound Gorilla
Let’s Revisit The Opportunities The media is currently promoting Millennials as targets to pursue. It’s very clear the numbers are impressive, but numbers don’t buy anything. It would be short-sighted of marketers to ignore Baby Boomers in favor of Millennials. In 1946, Baby Boomers began their tremendous influence on the world. No one could have predicted how this generation would …
Do You Have A Story To Tell? Baby Boomers Want To Hear It
A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an under-40 year old. As individualistic as our fingerprints, how we think is influenced by our unique life story, …
Boomers & Older Customers Are Writing a Brand New Book
Many marketers today are not prepared to reach baby boomers and the fifty-plus, a class of customers who have more money to spend than any other group in history. “Boomers and older customers today are affluent, and they are disproportionately represented among most retailers’ customer bases,” says Sandra Gudat, president of Customer Communications Group. “It’s typical for a company to …
Marketing To Baby Boomers: Stories Connect
By Jim Gilmartin – Most of us love stories. That’s nothing new. However, marketers need to understand better the value of storytelling in communicating messages. As we age, stories play an even more important role in how our brains process information about your products and services. Jonas Kaplan of the University of Southern California published a study in January 2016 …
