If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is right on the money when it comes to describing how mainstream Madison Avenue approaches generational marketing, in general, and Gen …
Boomer Spending Power: Chicken Little, Pollyanna and Wile E. Coyote
by Barry Robertson – Chicken Little and Pollyanna spar over Pew data There’s an old story about the corporate CEO who insisted all analysts present their findings to management with one arm tied firmly behind their backs. The boss was tired of wishy-washy reports that concluded “on the one hand … but on the other hand.” Legendary or not, when a Pew Research Center report proclaimed The American Middle …
