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Marketers Have A Sex Problem

by Jim Gilmartin – “Marketers have a sex problem,” wrote Geoffrey Rowan in a recent article, “Sex in Advertising Sells: So why NOT to the Over 50s?,” on FabOverFifty.com. “They slather it liberally onto any brand surface where it might stick — the ultimate consumption aphrodisiac. No one gets fired from a marketing job for saying sex sells. But at …