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The 50+ Digital Marketing Opportunity

By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …

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Significance …the Missing Amenity

By G. Richard Ambrosius – “Our life is what our thoughts make it.” – Marcus Aurelius in Meditations In a 2002 lecture entitled Mind Alert, Dr. Paul Nussbaum posed the question, “What do older people want?” He then provided an answer that many developers and operators of retirement communities seem to have forgotten. “What they want most is independence. They …

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The Average Baby Boomer Market Doesn’t Exist

by Jim Gilmartin – The purpose of marketing and sales communications is to stimulate awareness, interest and desire in customer minds that lead to decisions to buy. An implicit presumption in marketing is that customers’ minds – at least adult customers’ minds – process information more or less the same way. Therefore, marketers stereotypically direct communication to the “average customer.” …