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Understanding What Your Customers Can’t Say

Photo via http://www.coca-colacompany.com/stories/coke-lore-new-coke/ By G. Richard Ambrosius – In the world of marketing, there is general agreement that emotions play a larger role in consumer decision making than rational thought. So, doesn’t it follow that research that forces rational answers is generally flawed? Since breakthroughs in brain science challenge basic assumptions about consumer behavior, isn’t it time to re-write the …