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The 50+ Digital Marketing Opportunity

By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …

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50+ Marketing Happy Hour Event Recap

Thank you to all of the local marketers and business owners who joined us at Google’s Chicago office on Thursday, August 25 for our happy hour event – Untapped: The 50+ Marketing Opportunity in Digital. Coming of Age, Lever Interactive and Google each shared insights into identifying and connecting with the 50+ markets using digital marketing. The presentations were kicked off …

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Are Digital Marketers Just Throwing Mud?

By G. Richard Ambrosius – “Personalization” is the word de jour in digital marketing. It’s about tailoring messages and product offerings to the needs and tastes of individual consumers. But true personalization is far from universally successful because personalizing agents don’t really know how to get personal. Ever desirous of getting personal, Amazon.com consistently recommends books I haven’t the faintest …

Digital Marketing To Baby Boomers

So, you created a website, an online marketing plan and executed it. You’re routinely watching your online marketing activity, wondering if you could be doing better in Baby Boomer markets (50 to 68 years of age) because you believe you have an attractive product or service for them, and you know that’s where the money is. You’re thinking about how …

Connect With Their Stage of Life Values and Motivators Online

Most readers are aware that baby boomer and older customers are the single largest economic group in America with annual spending power of more than $2 Trillion. But be careful what you call them. Euphemisms like “elder,” “of a certain age” or “senior” may not go over well. Many may become more than a little upset with being labeled. After …

How to Generate Online Leads for the 50-Plus Market

According to a Pew survey, there is approximately 8 million surfers’ age of 65 or older using the Internet. About 58% of Americans age 50-64 say they’re hooked up to the net. 69% of wired baby boomers go online during your typical day, and that’s compared with only 56% of all internet users. Contrary to popular belief, baby boomers [and …

The Crisis of Faulty Online Marketing Paradigms

A crisis is afoot in online marketing, and many marketing professionals don’t know it. The price of their ignorance could be significant. Their inability to effectively market to baby boomers and senior customers (older customers), may significantly affect the bottom line. The spoils will go to those who perceive the crises, understand the changing behavior of the markets, and outsell …