Generation X is comprised of 51 million people, born between the years of 1965 and 1980. As more of this population is turning 50 years old, we need to start shifting our focus on how to advertise to Gen X. We can begin by understanding some of their attitudes towards advertising. Overall, the Gen X audience can be selective about …
Memo To Smartphone Marketers: Don’t Put Boomers On Hold
by Barry Robertson – One ringy dingy, two ringy dingy … Rowan and Martin’s Laugh-In (1968-1973) was a TV favorite among leading edge Boomers. It debuted on NBC Television as the top-rated series of the 1968/69 season, with an average rating of 31.8 (TV Facts, Cobbett Steinberg). Eat your heart out, Big Bang Theory (3.4 rating, season finale May 12, 2016, Nielsen). Okay, it’s …
