Generation X is comprised of 51 million people, born between the years of 1965 and 1980. As more of this population is turning 50 years old, we need to start shifting our focus on how to advertise to Gen X. We can begin by understanding some of their attitudes towards advertising. Overall, the Gen X audience can be selective about …
7 Tips for Effectively Messaging to Seniors
Marketing messaging can be overwhelming and confusing to senior audiences, which only leads to frustration and disengagement. When marketing to seniors, the message that is being used to deliver information should be simple, clear, straightforward and easy to understand. Seniors respond to messaging that is more authentic, genuine, credible, trustworthy and emotional. Because, based on their life stage and all …
