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Generation X, Extraordinary Popular Delusions and The Madness of Crowds 

If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is right on the money when it comes to describing how mainstream Madison Avenue approaches generational marketing, in general, and Gen …

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Boomer Factoids May Be Barriers to Success

Will companies pay a price in the coming years for relying on current predictions and conclusions about aging Baby Boomers? This post sounds a warning. by G. Richard Ambrosius, MA – When talking about Russia in a 1939 radio address, Sir Winston Churchill said, “It is a riddle wrapped in a mystery inside an enigma.” This is also a good …