If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is right on the money when it comes to describing how mainstream Madison Avenue approaches generational marketing, in general, and Gen …
Boomer Factoids May Be Barriers to Success
Will companies pay a price in the coming years for relying on current predictions and conclusions about aging Baby Boomers? This post sounds a warning. by G. Richard Ambrosius, MA – When talking about Russia in a 1939 radio address, Sir Winston Churchill said, “It is a riddle wrapped in a mystery inside an enigma.” This is also a good …
More Of ‘The Problem Isn’t The Things We Don’t Know, It’s What We Know That Ain’t So’
by Jim Gilmartin – A while back I wrote an article headlined, “The Problem Isn’t The Things We Know, It’s What We Know That Ain’t So,” quoting Mark Twain. His comment is simply a reflection of a common sense reality. Today, traditional marketing and selling continues to draw on many beliefs “we ‘know’ that ain’t so.” For instance: Marketers once …
