by Barry Robertson – One ringy dingy, two ringy dingy … Rowan and Martin’s Laugh-In (1968-1973) was a TV favorite among leading edge Boomers. It debuted on NBC Television as the top-rated series of the 1968/69 season, with an average rating of 31.8 (TV Facts, Cobbett Steinberg). Eat your heart out, Big Bang Theory (3.4 rating, season finale May 12, 2016, Nielsen). Okay, it’s …
Advertising to Boomers: Early Adopters will be too late
By Barry Robertson – In the Golden Age of cheesy sci-fi movies, scaly mutants in low budget rubber costumes, claymation monsters and rear projection creepy-crawlies ruled. One of our favorites is the 1954 Toho Film Company classic, Godzilla, starring a prehistoric dinosaur with a seriously bad attitude due to being awakened by H-bomb testing. Sure, anyone would be irked but, …
Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?
By Barry Robertson – Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. But at Home Depot we track down the most grizzled veteran in the place. A beard, some heft around the middle and a name like …
Wanted: Millennial Wunderkinder For Boomer Advertising Campaigns. Orphans Preferred
By Barry Robertson – Dangerous communications Before the coming of the Internet, the telephone or the telegraph, the quickest way to send a message was to jump on a fast horse with stamina and hit the trail. So it was that the Pony Express was born in April, 1860, linking St. Joseph, Missouri, with Sacramento, California. Making it all worthwhile were the …
