by Barry Robertson – One ringy dingy, two ringy dingy … Rowan and Martin’s Laugh-In (1968-1973) was a TV favorite among leading edge Boomers. It debuted on NBC Television as the top-rated series of the 1968/69 season, with an average rating of 31.8 (TV Facts, Cobbett Steinberg). Eat your heart out, Big Bang Theory (3.4 rating, season finale May 12, 2016, Nielsen). Okay, it’s …
Advertising to Boomers: Early Adopters will be too late
By Barry Robertson – In the Golden Age of cheesy sci-fi movies, scaly mutants in low budget rubber costumes, claymation monsters and rear projection creepy-crawlies ruled. One of our favorites is the 1954 Toho Film Company classic, Godzilla, starring a prehistoric dinosaur with a seriously bad attitude due to being awakened by H-bomb testing. Sure, anyone would be irked but, …
Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?
By Barry Robertson – Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. But at Home Depot we track down the most grizzled veteran in the place. A beard, some heft around the middle and a name like …
