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Engage Boomers With Inclusive Branding: Four Lessons From Disneyland

By Barry Robertson – It all started with a mouse This past summer, Disneyland, Anaheim, went all out for its Diamond Celebration, with special events and spectaculars to commemorate its opening sixty years ago in July, 1955. As Walt Disney famously said, it all started with a mouse. In this case, Mickey Mouse cast as Steamboat Willie in the very first cartoon with synchronized sound. In today’s …