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How Boomers Revolutionized The Luxury Car Market

By Barry Robertson – The 2016 LA Auto Show opened on November 18 and will run through the Sunday after Thanksgiving. It gives Los Angelenos a chance to walk off all that turkey and holiday goodies. Who knows, maybe somewhere in the glittering array there are vehicles as transformative as in the 1990 show when the shiny new Lexus LS400 was on display. Thanks to …

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How to Connect With Rich Baby Boomers

A recent Burst Media survey discovered that only 17% of all those surveyed in the 45 and over age groups believe that online advertising is intended for them. So we can assume that online marketing and advertising are neglecting the rich baby boomers – those that control 70% of all the wealth. A Pew Internet and American Life Project (PIALP) …