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What We’ve Learned About Marketing To Baby Boomers – Part IV

By Jim Gilmartin – In Part I, Part II and Part III of this series, we’ve shared the marketing implications of how Baby Boomers think. This is the final article in the series. Research has shown that customers’ final decisions are not the direct product of the reasoning process; in fact, emotions drive Baby Boomers in their purchase decisions. The …

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What We’ve Learned About Marketing To Baby Boomers – Part III

By Jim Gilmartin – There are many perspectives on how to effectively market to Baby Boomers. We’ve shared several in Part I and Part II of this series. We believe we can roughly divide Baby Boomer behavior perspectives into two approaches. The first emphasizes the objectivity of science and that the customer is considered a rational decision maker. In contrast, …