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What We’ve Learned About Marketing To Baby Boomers – Part I

By Jim Gilmartin – Our Understanding of the Baby Boomer Consumer Mark Twain wrote, “The problem isn’t the things that we don’t know; it’s the things we ‘know’ that ain’t so.” His comment is simply a reflection of a common sense reality. Today, marketing and selling draw on a lot of things “we ‘know’ that ain’t so.” For instance: Marketers …

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Understanding What Your Customers Can’t Say

Photo via http://www.coca-colacompany.com/stories/coke-lore-new-coke/ By G. Richard Ambrosius – In the world of marketing, there is general agreement that emotions play a larger role in consumer decision making than rational thought. So, doesn’t it follow that research that forces rational answers is generally flawed? Since breakthroughs in brain science challenge basic assumptions about consumer behavior, isn’t it time to re-write the …