by Jim Gilmartin – An esteemed colleague once told me that no category of business expense contains as much waste as marketing. The amounts are astounding. Some marketing-related activities are estimated to cost companies about $500 billion annually. There are those that consider that figure is double what it should be. That claim is not as outlandish as it might …
Marketing to Baby Boomers: A 60-Year-Old Woman Is Not Just An Older Version of Her 30-Year-Old Self
The 50+ adult market represents one-third of the population, yet controls three-fourths of the wealth. One of the 78 million Baby Boomers reaches 50 every seven seconds. Boomers make 80 percent of luxury travel purchases, 58 percent of luxury auto sales, 41 percent of all new car and truck sales, 77 percent of prescription drug sales and 61 percent of …
