By G. Richard Ambrosius – It took the 70th birthday parties of a few thousand leading edge baby boomers for corporate America and the mainstream media to wake up to the fact that the median age of adults in the US increased by about a decade while they weren’t looking. Today, articles and conference topics on boomers proliferate, but understanding …
The Language & Philosophy of Ageless Marketing
By G. Richard Ambrosius – Amazing! It took the 65th birthday parties of thousands of leading edge baby boomers for corporate America and the mainstream media to wake up to the fact that the median age of adults in the US increased by about a decade while they weren’t looking. Today, articles and conference topics on boomers are increasing, but …
The Beginnings of Ageless Marketing
Forward: For almost a quarter of a century we’ve advocated the wisdom of David B. Wolfe author of Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview. We practice his teachings (known as Developmental Relationship Marketing or Ageless Marketing) to help clients secure and keep customers more than 50 years of age (Baby Boomer and older …
The Origins of Ageless Marketing
My friend and mentor David B. Wolfe passed away December 3, 2011, after a long illness. David’s special interest was mature markets. He wrote Serving the Ageless Market and (co-authored) Ageless Marketing, Firms of Endearment and his last book, Brave New Worldviewwas completed just before his death and will be published in the near future. He will be missed very …
A Paradigm Shift Mandates New Marketing Rules: An Introduction to Ageless Marketing
In the last quarter of the 20th Century a demographic force – the advent of “the Pill” in the 1960s resulted in the fertility rate dropping below levels necessary to replace the population. This led to dramatic changes in age ratios in the population – the median age of adults had risen to nearly 45, entering the midlife years when …
