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Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All

By Barry Robertson – A recent New York Times Food Section article, headlined The Hippies Have Won (Christine Muhlke, April 4, 2017) took an in-depth look at the veggie-enlightened world of chia seeds, Kambucha and kale – the later dubbed “the bacon of the clean-eating movement.” Ms. Mulke’s journey began with a nostalgic hat tip to yoga, meditation and Birkenstocks …

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Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star

The Star Wars franchise turns forty this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early. In another 2017 milestone, for the third year in a row over four million members of Generation X – born 1965-1981 – will reach their 50th birthday and disappear from mainstream brand advertising. Thanks to Madison Avenue’s remorseless …

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Advertising to Boomers: Early Adopters will be too late

By Barry Robertson – In the Golden Age of cheesy sci-fi movies, scaly mutants in low budget rubber costumes, claymation monsters and rear projection creepy-crawlies ruled. One of our favorites is the 1954 Toho Film Company classic, Godzilla, starring a prehistoric dinosaur with a seriously bad attitude due to being awakened by H-bomb testing. Sure, anyone would be irked but, …

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Welcome to Obscurity, Baby Boomers

By G. Richard Ambrosius – In 2013, the United States ‘celebrated’ a historic milestone generally ignored by governments, businesses and nonprofit organizations. For the first time in history, those ages 65 and older outnumber those under the age of 15. This was a change of epic proportion and yet little has been done to adapt marketing materials, hiring policies, sales …

Boomer Doom, Gloom, The Onion and The Celebrated Jumping Frog of Calaveras County

By Barry Robertson – Boomer doom and gloom Most Americans have endured setbacks since economic malaise arrived back in 2008. And many say Boomers were hit especially hard because we have less time to recover financially and face health issues that will rob us of our golden years. Googling Boomers generates a litany of dire predictions from failing health to a delayed and …