Coming of Age is proud to have won a 1st place award at the 2019 CADM Tempo Awards in the Search & Display Channel category, as well as earning 2nd place in the Pharma and/or Healthcare Sector category. Both entries were based on the new campaigns we developed for healthcare giant, Humana. Campaign strategy and creative broke new ground for …
Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All
By Barry Robertson – A recent New York Times Food Section article, headlined The Hippies Have Won (Christine Muhlke, April 4, 2017) took an in-depth look at the veggie-enlightened world of chia seeds, Kambucha and kale – the later dubbed “the bacon of the clean-eating movement.” Ms. Mulke’s journey began with a nostalgic hat tip to yoga, meditation and Birkenstocks …
Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star
The Star Wars franchise turns forty this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early. In another 2017 milestone, for the third year in a row over four million members of Generation X – born 1965-1981 – will reach their 50th birthday and disappear from mainstream brand advertising. Thanks to Madison Avenue’s remorseless …
Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?
By Barry Robertson – Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. But at Home Depot we track down the most grizzled veteran in the place. A beard, some heft around the middle and a name like …
Boomer Doom, Gloom, The Onion and The Celebrated Jumping Frog of Calaveras County
By Barry Robertson – Boomer doom and gloom Most Americans have endured setbacks since economic malaise arrived back in 2008. And many say Boomers were hit especially hard because we have less time to recover financially and face health issues that will rob us of our golden years. Googling Boomers generates a litany of dire predictions from failing health to a delayed and …
