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Marketing to Baby Boomers: It’s HOW They Think That’s Important

In marketing and sales focused on 50+ audiences, it’s not what they think that’s important – it’s HOW Baby Boomers think that’s important! The whole business of marketing and sales is about getting information into people’s brains and persuading their minds to buy or do something.  The older we become, the more emotional reactions determine if we should think about a matter. Emotional …

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The 50+: Often Overlooked. Never Outspent.

You’ve undoubtedly heard the rumors. But the facts are even more astounding. The 50+ market accounts for nearly half of all consumer spending in the U.S. They spend a whopping $3.2 trillion annually. Gen X, Millennials, Gen Z and the rest aren’t even close. As crazy as it sounds, that’s more than the GDP of several countries, including Italy, Brazil, …

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The 50+ Digital Marketing Opportunity

By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …

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50+ Marketing Happy Hour Event Recap

Thank you to all of the local marketers and business owners who joined us at Google’s Chicago office on Thursday, August 25 for our happy hour event – Untapped: The 50+ Marketing Opportunity in Digital. Coming of Age, Lever Interactive and Google each shared insights into identifying and connecting with the 50+ markets using digital marketing. The presentations were kicked off …