Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the medium, will remain influential in success. Those elements are human factors.” “You can’t do business without people,” he …
Marketing to Baby Boomers: It’s HOW They Think That’s Important
In marketing and sales focused on 50+ audiences, it’s not what they think that’s important – it’s HOW Baby Boomers think that’s important! The whole business of marketing and sales is about getting information into people’s brains and persuading their minds to buy or do something. The older we become, the more emotional reactions determine if we should think about a matter. Emotional …
The 50+: Often Overlooked. Never Outspent.
You’ve undoubtedly heard the rumors. But the facts are even more astounding. The 50+ market accounts for nearly half of all consumer spending in the U.S. They spend a whopping $3.2 trillion annually. Gen X, Millennials, Gen Z and the rest aren’t even close. As crazy as it sounds, that’s more than the GDP of several countries, including Italy, Brazil, …
The 50+ Digital Marketing Opportunity
By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …
50+ Marketing Happy Hour Event Recap
Thank you to all of the local marketers and business owners who joined us at Google’s Chicago office on Thursday, August 25 for our happy hour event – Untapped: The 50+ Marketing Opportunity in Digital. Coming of Age, Lever Interactive and Google each shared insights into identifying and connecting with the 50+ markets using digital marketing. The presentations were kicked off …
Marketing to Baby Boomers: A 60-Year-Old Woman Is Not Just An Older Version of Her 30-Year-Old Self
The 50+ adult market represents one-third of the population, yet controls three-fourths of the wealth. One of the 78 million Baby Boomers reaches 50 every seven seconds. Boomers make 80 percent of luxury travel purchases, 58 percent of luxury auto sales, 41 percent of all new car and truck sales, 77 percent of prescription drug sales and 61 percent of …
