Marketing to Baby Boomers and senior requires that you pay attention to the impression your company makes every time a user opens the Internet. Now, more than ever, your website’s design matters—and it matters across all media platforms.
Baby Boomers and seniors have adopted almost all the technology available to consumers today. They are computer users, mobile device users and Apple product users. They’re on Facebook and blogs and they know how to access the information they seek. That’s why your website design should be part of a carefully designed marketing plan. Not only does the site need to offer clear and easy access to your products and services, but it needs to be available in a variety of formats.
What Does Your Website Say About You?
The design of a website communicates many things about a company, including what you have to offer consumers and what they can expect when conducting business with your organization. Like a storefront of a brick and mortar shop, you want to keep things neat, appealing and easy to access.
A well-designed website also serves as both the communication and transaction portal for your organization. Users should feel good about visiting your site no matter what type of technology they adopt or which browser they use—and they should never hesitate to make a return visit.
Additionally, a properly designed website must include optimizations that help you run things from your side. By taking into account search engines, servers and analytics software during the developmental and design stages, we can set up your website to maximize efficiency without requiring you to continually update your content.
Websites that Cater to Baby Boomer and Senior-Oriented Business
At Coming of Age, we believe the layout of a website’s design should be the catalyst that drives your business’ success and we make it easy for this to happen.
Whether creating full sites or optimized landing pages, Coming of Age combines stage-of-life messaging and modern design to make an impact on Baby Boomers and senior customers. And when rolled into a web-marketing package that takes advantage of the latest in online communications technologies, Coming of Age is able to create even more compelling and customer friendly websites that get results.
Web design doesn’t have to be a challenge. With the right mixture of images, beauty, accessibility and our Ageless Marketing approach, you can create a strong impression on your customers from the very first visit.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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