Understanding how consumer’s brains process information is a key to effective public relations and event management. We will help you to create a public relations campaign that is effective in building public collateral with Baby Boomer and senior consumer markets.
We specialize in distilling complex messages and developing creative strategies to deliver them flawlessly. We provide clients with a high level of expertise in the following areas of communication:
- Brand-building public relations
- Company image-building
- Company promotion through media relations
- Crisis management
- Improving community relations
- Consumer and trade media relations
- Event development and management
- Digital and new media
We provide everything from press releases and media alerts about a product improvement to a strategic, long-range program that might include publicity, special events, press kits, press conferences, free product sampling, charitable tie-ins and third party credibility.
Third party credibility is particularly effective because our clients get exposure that doesn’t come directly from us, but from a public figure that makes a positive reference to our client in the context of a media interview.
A good public relations program is important for most industry marketing because it develops third party credibility by positioning key personnel as thought leaders with key members of the media. Working with new media and other outlets like events and philanthropy, Coming of Age can help position you in the best light directly with members of the public.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss your marketing needs.
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