At Coming of Age, we know that real online marketing success is in the numbers. It’s not enough for companies to spout popular marketing buzzwords and anecdotal evidence. What you need are facts, data and reports—all those things that help shape a marketing campaign and demonstrate a clear pattern of cause and effect.
This is where web analytics— and the Coming of Age approach— come in to play. Web analytics are your tool for collecting, measuring and analyzing data related to your web traffic and customer conversion rate. It is so much more than just a series of numbers showing how popular your website is. The right web analytic tools can show you who is visiting your site, how they’re spending their time and even whether or not they made a purchase.
This kind of information is incredibly valuable in helping you shape your online marketing plan—and gauges your efficacy in reaching your ideal audience. Because marketing for Baby Boomers and seniors is such a specialized niche, it’s important that you have data-driven results to rely on.
Coming of Age is your partner in making that happen.
Web Analytics and the Baby Boomer and Senior Demographic
One of the things we love about working within the field of marketing for Baby Boomers and seniors is that we commonly encounter trends that would surprise you. These generations interact with the online platform in unique and unexpected ways, often flying in the face of conventional web usage and opening new areas for marketers to explore.
This kind of versatility in the Baby Boomer and senior crowd means that you have to stay on top of their ever-changing habits to get the results you want. And because this kind of data generation can be time consuming, Coming of Age is happy to take on that task for you.
Whether you want web analytic software added to your website design, a more in-depth look at results from social media usage, Baby Boomer and senior advertising or email newsletters, we can build an analytic component right into your marketing campaign. And because we know how to leverage these findings to yield even better results, we will continue using this information to push your business to the next level.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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