Online Marketing Services
One of the biggest misconceptions about marketing to seniors and Baby Boomers is that social media and online marketing only appeal to a narrow, niche and much younger crowd. While it is true that teenagers and young adults are often the first to adopt new technology and online platforms, the 50+ generations are never far behind.
Successful marketing to Baby Boomers and seniors requires intensive and ongoing digital promotion. If Baby Boomer and senior users can’t find you easily and effortlessly online, chances are they aren’t going to be interested in what you have to offer – and what you have to offer is exactly what they need to see.
Baby Boomer and Senior Marketing Development Opportunities
At Coming of Age, we know that it is no longer a viable business model to let the Baby Boomer and senior markets go untapped online. That’s why we develop and execute online marketing strategies and performance management programs that cater specifically to the 50+ crowd.
Our company works because we focus on that unique place where the marketing and advertising methods of yesterday and the technological advances of tomorrow meet. Our approach relies on unique guidelines that create marketing and advertising messages that are processed differently according to life development stages.
Advertising to Baby Boomers and Seniors: Online Baby Boomer and Senior Marketing Made Easy
One thing that’s true, regardless of age, is that Internet marketing requires a long-term strategy that branches across social media and online platforms. It’s not enough to create a website and hope people will find you—you must actively seek and engage them every day.
Your product is unique—and so is your customer base. Our job is to find where those two intersect to create a personalized plan that will get you the results you need. Through a combined effort of creative search engine marketing, social media development, web conversion applications, mobile marketing and more, we are able to tailor an online marketing plan that works for you.
The Coming of Age Approach
No one knows the Baby Boomer and senior generations quite like Coming of Age. Our advertising approach relies on new and innovative insights into the workings of the brain—and all with the goal of reaching your desired customer base more effectively. We know their purchase motivators and values. We know where they look online and how they access social media. And more importantly—we know how to use this information to get you results.
Coming of Age offers you a chance to reach large and lucrative demographics online. Our effective and efficient online marketing and advertising strategies, motivating communication platforms and performance-based management options will secure the interest of Baby Boomer and senior customers. And, our approach provides you the best chance of turning that interest into a sale or other desired action.
Our Online Marketing Services Include:
- Online Marketing Planning
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Web Design
- Website Conversion Optimization
- eCommerce Site Development & Management
- Web Analytics
- Display Advertising
- Mobile Marketing
- Email Marketing
- Digital Public Relations
Let us show you how we can help you to improve your success in the 50+ customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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