Mobile marketing is one of the newest developments in the online marketing world. The majority of web users are no longer accessing the Internet from their home computers or even laptops. With the advent of Apple products, tablets, smartphones and other portable technology, more and more customers are discovering new products and making purchases on the go.
While the shift from traditional technology to mobile devices is one that has changed the advertising and online commerce industry for good, mobile marketing for Baby Boomers and seniors still requires a unique approach. The Baby Boomer and senior demographic has been slower than younger generations to adopt mobile devices, and when they do, they interact with media in ways that differ from the younger population.
The Mobile Marketing Platform
Mobile marketing works by showcasing ads and taking advantage of social media in a way that is:
- Time and location sensitive
- Personalized for the user
- Available at the touch of a button
- Adaptable to situation
- Seeking to actively engage the user
Because users have come to expect this kind of versatility in the ads they access—and because these ads require ongoing monitoring and maintenance—this is one area of marketing we strongly suggest you place in our hands.
In fact, mobile marketing is a great way to enhance a current marketing plan or as part of a package of online marketing services, which is why the professionals at Coming of Age always recommend you consider this as a component of your overall vision.
Mobile Marketing for Baby Boomer and Senior Generations
If your products or services are geared toward any part of the Baby Boomer and senior crowd, we cannot emphasize enough how important it is to tailor a mobile marketing plan specifically to them. Ignoring mobile marketing isn’t an option if you intend to compete in the marketplace, but neither is it effective to look to marketing companies that specialize in younger crowds.
Coming of Age is happy to provide a niche service that falls into these gaps. We take the tenets of smart mobile marketing and combine it with our focus on Baby Boomer and senior communities. The outcome is a one-of-a-kind mobile marketing approach that gets results.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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