Even with new developments in online marketing arising every day, one of the strongest relationship-based online marketing channels remains email marketing—especially when it comes to selling to Baby Boomers and seniors. As a high-spending and increasingly web-savvy demographic, Baby Boomers and seniors respond well to email blasts and promotions, and many businesses find that this medium offers a low-cost way to yield incredible results.
Why Email Marketing Works
At its core, email marketing builds trust and engages consumers in a profitable dialogue. This type of marketing allows you to send out information, coupons, deals, press releases and updates directly to those who care about it most. And because your message is delivered directly to the customer, this marketing platform allows you a chance to engage in a one-on-one conversation with the people you want to reach.
Researchers estimate that United States firms alone spent $1.51 billion on email marketing in 2011 and will grow to $2.47 billion by 2016. Now is a good time to engage in an email marketing campaign—especially when launched as part of a new online campaign that appeals to Baby Boomer consumers across various markets.
Email Marketing to Baby Boomers and Seniors
Many companies know the value of email marketing and it has become part of everyday communication in our technological world. However, this platform can only be effective if the message appeals to Baby Boomer and senior values and motivators cutting through the clutter and stirring a potential customer to act.
Coming of Age recognizes this challenge and is committed to finding new ways to make an impact. That’s why we always send email messages with clear purposes, including:
- To enhance the relationship of a merchant with its current or previous customers
- To encourage customer loyalty and repeat business
- To acquire and keep new customers
- To convince current customers to purchase something immediately
- To notify customers of changes and sales that are relevant to their interests
At Coming of Age we provide a full service email solution with all of these goals in mind. From design and contact strategy to delivery and report analysis, we transform your site visitors into customers who feel good about your brand.
And that keeps them coming back!
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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