Coming of Age’s intent is to get a targeted number of people to buy your product or service. Along with direct mail, direct marketing encompasses print, television, online, long-format TV (infomercials) and telemarketing – virtually any medium that allows you to target a specific audience and then track your response.
Coming of Age direct marketing professionals are experts in effectively integrating direct marketing into the communications mix. We have launched successful campaigns to customer, professional and business targets. We recognize the importance of designing each direct marketing initiative to maximize long-term performance of the database being used.
We know that targeting and list selection are the most critical steps in a successful direct marketing program. Our creative staff is familiar with the distinction between copy and layout for direct marketing vs. awareness advertising.
Coming of Age collaborates with you to develop and execute a strategically-driven direct marketing program. Good direct marketing includes a “call-to-action” response device such as a toll-free 800 number, coupon, Web or e-mail address, etc., as well as a time-sensitive offer for more information, discounts, etc. – all designed to generate a response and get the dialogue going between you and your Baby Boomer and older audience. We’ll tailor it to your brand and help you create a dialogue with your customers that reinforces your brand and works to build a lifetime investment in them.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss your marketing needs.
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