Digital Public Relations
Coming of Age has been active in the public relations field for more than 20 years. The hallmark of our success is that we have evolved right alongside the industry, watching Public Relations move from computers and Internet marketing to the newest wave of mobile devices.
Because we’ve made it our business to know the new and emerging technologies related to public relations, Coming of Age is able to not only articulate your message in an engaging way, but we also identify the most appropriate channels of delivery. In this way, you get the most return on your marketing strategy.
Building on Your Existing Marketing Plan
Understanding how Baby Boomers and seniors process information is a key to creating an effective public relations and event management platform—but it’s not the only factor. Your current marketing campaign also matters. After all, this is where you’ve put your time, energy and money for years and our goal is never to undermine the work you’ve already accomplished.
Instead, we have made it our goal to help you create a digital public relations campaign that works in synergy with your current marketing strategies. Whether that means building on your successes to reach a larger audience, or making changes to clarify your message, we always take the time to get to know you and your team.
You know your company best—and we know best how to introduce you to the world.
Personalized, Hand-Tailored Approach to Baby Boomer and Senior Marketing
At Coming of Age, we provide everything from simple digital news releases to strategic, long-range PR campaigns. Because digital PR combines the best of both worlds—traditional public relations and online options—we find that your level of involvement depends entirely on your unique situation. After careful consideration, we may create a plan for you that involves:
- Special events
- Press kits
- Press conferences
- Free product sampling
- Charitable tie-ins
- Second party associations
Second party associations are particularly effective in digital format because our clients get exposure that doesn’t come directly from us, but from a public figure. In the Internet age, this sort of endorsement matters.
Strategic Planning for Your Next Digital PR Campaign
If you’re ready to take your public relations campaign online and to the next level, Coming of Age is happy to help. Together, we can define your short- and long-term digital public relations goals—and develop a strategy for meeting them. With the right mix of traditional and digital media, your message is just a click away.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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