Account management offers your business a streamlined way to develop and execute a marketing program geared toward baby boomers and seniors. The best marketing programs do more than just dabble in a few areas — they send focused, targeted messages at a strategic list of advertising, marketing, and social media hubs. From there, follow-through and careful analytics continue to help guide your future efforts and success.
This kind of process requires a careful and calculated level of management—which is why Coming of Age’s team of marketing strategists provides account management across varied platforms and industries. We bring our long history of account management to the table and combine it with our 50+ marketing knowledge and experience, thereby providing a unique perspective that is based on sound marketing theory and first-hand industry insights.
The Coming of Age Account Management Team
In addition to being expert strategists when it comes to marketing and ad placement, our account management staff is service-oriented and supported by a commitment to place client relationships at the top of our list. That’s because we believe in a personalized, one-on-one approach that is built on your unique goals and experiences.
Our account management professionals are also committed to delivering each campaign on strategy, on time and on budget—three things we all know will help boost your online marketing success.
Comprehensive Media Planning and Execution
As part of your Coming of Age account management package, we will always seek out the most appropriately priced vendors for your needs. This process includes:
- Developing competitive production estimates from company and client vendors
- Incurring production costs only after estimate is approved by client
- Tracking costs in progress and notifying client of overages or anticipated overages due to client changes
- Estimating fees based on scope of project and client constraints
- Managing fees with weekly time sheets by client campaign, notifying client of any anticipated changes to estimate
- Preparing periodic budget status reports for client
- Tracking results
All of this work is done within the clear confines of your unique marketing campaign objectives. From brand awareness and market share development to building a strong customer base that is eager to return for more, account management at Coming of Age is all about putting your best foot forward—and doing it with a minimum of hassle on your end.
Let us show you how we can help you to improve your success in Baby Boomer and older customer markets. If you provide some brief information below, we’ll get in touch with you promptly to discuss.
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