Marketing Services

Strategic Planning

Coming of Age looks at your business holistically, rather than from a single campaign perspective. We remove marketing silos and review efforts with a big picture point of view, making recommendations for the most effective use of marketing dollars. This includes recommendations on a macro-level for overall objectives, budgeting, brand & message stewardship, audience targeting, test and learn opportunities and vision for growth.

Acquisition Strategy / Retention Strategy / Activation & Relationship Development / Cross-channel Planning 


Brand & Image Advertising

Developing a strong brand name and compelling mark that aligns with business strategy is one of our core strengths. Through a rigorous approach, including market and competitive analysis, we help clients define core brand values and attributes, and identify and illustrate key drivers that that will lead to brand adaption/loyalty.

Name Development / Logo Design / Brand Strategy / Brand Guidelines


Creative

Our unique knowledge of how aging audiences’ minds evolve over time shapes our concepts, designs, and copy in order to identify with customers and resonate quickly, succinctly and emotionally. Never compromising the user experience, we write and design for the purchaser vs. the seller. Our creative grabs attention, solves a problem, creates an experience and motivates the consumer.

Print / Direct Mail / Radio / TV / PR / Out of Home / Collateral / Search Engine Marketing / Display / Email / Remarketing / Social / Video / SEO / Web Design


Media Planning & Buying

Media teams research and analyse available media, assessing audience opportunity and consumption, and each medium’s ability to efficiently achieve the reach and frequency goals that meet business objectives. Within the recommended media mix, Coming of Age negotiates, contracts, places and tracks clearance and performance. Planners optimize schedules as needed using on-going analysis to meet CPC, CPL and CPO goals.

Planning & Placement / Negotiation & Bidding / Keyword & Contextual Strategies / List Buying / Trafficking


Analytics & Evaluation

Coming of Age defines, sets up and validates campaign measurement against overall category lead/sale objectives. Evaluating historical trends, seasonality, current category and market performance, we provide qualitative and quantitative analysis including actionable insights across all managed media channels.

Google Analytics / Call Tracking / Traffic / Leads / Clicks / Redemptions / Views / Shares / Purchase / Conversions


Production / Programming

Coming of Age can help bring creative designs to life with dynamic online and offline production. With detailed focus, production managers ensure designs are flawlessly executed across multiple media channels.

HTML / Websites / Landing Pages / Dynamic Sites / Ecommerce Sites / JavaScript / PHP / WordPress / Drupal / Heatmaps / Print / Video / Broadcast / Radio / Outdoor / Mail


Find out more about what makes Coming of Age's approach to marketing to the 50+ unique and effective


Our Approach
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