Is the Older Customer King?

There is a baby boomer and older customer crisis in America, and many companies don’t know it. The spoils will go to those companies who perceive the crises and out-connect and out-service their competitors. The boomer markets (those between 48 and 66 years of age) and older customer markets are comprised of approximately 114 million (older customers). A Burst Media survey …

Marketing Plan to ”NetNana”

A PEW Internet & American Life Project  reveald that 22% of American Seniors (65 & older and over 7 million in number) have regular access to the internet, and go online often. Seniors internet access is growing in leaps and bounds – up 15% from the PEW study just four years earlier. And to make this group even more attractive, …

Take a Strategic Approach to Understanding Baby Boomers & Older Customers

The solution to improved sales to the Boomer+ customer is not to be found in a company’s “Senior” or discount programs.  You won’t find the solution in the development, planning, and marketing or advertisement departments.  You’ll find the solution to the problem of a distorted vision of the Boomer+ customers when CEO’s in large and small companies have a better …