The Illusion That Communication Has Occurred is a Major Marketing Mistake

Why We Are Different as We Age Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life.  Selling to boomers and older consumers is different primarily because of this shift in values.  Our need for identity, relationships, purpose, gaining knowledge and growth, …

Is the Older Customer King?

There is a baby boomer and older customer crisis in America, and many companies don’t know it. The spoils will go to those companies who perceive the crises and out-connect and out-service their competitors. The boomer markets (those between 48 and 66 years of age) and older customer markets are comprised of approximately 114 million (older customers). A Burst Media survey …

Marketing Plan to ”NetNana”

A PEW Internet & American Life Project  reveald that 22% of American Seniors (65 & older and over 7 million in number) have regular access to the internet, and go online often. Seniors internet access is growing in leaps and bounds – up 15% from the PEW study just four years earlier. And to make this group even more attractive, …

Take a Strategic Approach to Understanding Baby Boomers & Older Customers

The solution to improved sales to the Boomer+ customer is not to be found in a company’s “Senior” or discount programs.  You won’t find the solution in the development, planning, and marketing or advertisement departments.  You’ll find the solution to the problem of a distorted vision of the Boomer+ customers when CEO’s in large and small companies have a better …