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Boomers Revolt! No Ad-taxation Without Representation

By Barry Robertson – Each year April 15th, Tax Day, is marked by op-eds observing the event – occasionally with a nod to another famous date with a taxation back-story: April 19, 1775 – when the opening shots of the American Revolution were fired at Lexington and Concord. Things had been going downhill since 1765 when the British parliament decided …

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Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?

By Barry Robertson – Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. But at Home Depot we track down the most grizzled veteran in the place. A beard, some heft around the middle and a name like …

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Engage Boomers With Inclusive Branding: Four Lessons From Disneyland

By Barry Robertson – It all started with a mouse This past summer, Disneyland, Anaheim, went all out for its Diamond Celebration, with special events and spectaculars to commemorate its opening sixty years ago in July, 1955. As Walt Disney famously said, it all started with a mouse. In this case, Mickey Mouse cast as Steamboat Willie in the very first cartoon with synchronized sound. In today’s …

Boomers: The Uncool Pig in the Python

By Barry Robertson – It’s not just demographics – there’s more of us than you thought The original American Baby Boomer definition was based solely on demography: people born 1946 through 1964. At the time, policy makers wanted to assess the economic impact of this huge cohort in the years ahead – the pig in the python as one demographer colorfully described the population bulge of Boomers …

Boomers Refute the Logan’s Run School of Marketing

By Barry Robertson – 1970s thinking: Logan’s Run inspires 21st century advertisers One Boomer heyday sci-fi gem that never made it to Mystery Science Theater 3000 is the 1976 classic Logan’s Run. In the 23rd century, a post-apocalypse utopia thrives under a sealed dome, safe from the primitive remnants of the old order. The inhabitants enjoy an indulgent, hedonistic existence regulated by an all-caring computer. They …

Boomer Doom, Gloom, The Onion and The Celebrated Jumping Frog of Calaveras County

By Barry Robertson – Boomer doom and gloom Most Americans have endured setbacks since economic malaise arrived back in 2008. And many say Boomers were hit especially hard because we have less time to recover financially and face health issues that will rob us of our golden years. Googling Boomers generates a litany of dire predictions from failing health to a delayed and …