A 55-Year-Old Woman Is Not Simply a 30 Year Older Version of Her 25-Year-Old Self

The older adult market represents one-third of the population, yet controls three-fourths of the wealth. One of the 78 million Boomers reaches 50 every seven seconds. Boomers make 80 percent of luxury travel purchases, 58 percent of luxury auto sales, 41 percent of all new car and truck sales, 77 percent of prescription drug sales and 61 percent of over-the-counter …

There’s a Large Elephant in the Digital Room

When you’re designing and adding content to your web site, consider the age group you want to reach. If your target market consists of individuals 49 and older think about the following taken from several research studies: 80% of those age 18-34 say web sites are designed for them, but that percentage decreases and only 35% of the 45-54 age …

Marketing to Baby Boomers & Seniors: Senior or Not Senior – That is the Question

An article in the Chicago Tribune’s June’s Primetime section entitled “Language Lurch” discussed the need for a new vocabulary as ageist terms get old. Referenced was a survey conducted by SeniorMarketing.com to gage the responses of 1,114 people to the language used when describing individuals 50 and older. The survey’s findings reveal that the linguistic map needs an update, as …

Boomer & Senior Marketing: 10 Tips to Increase Your Success Rate

Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Marketing and selling to boomer and older customers is different primarily because of this shift in values. Our need for identity, relationships, purpose, gaining knowledge and growth, rejuvenation and recreation are always …