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Coming of Age Named Global Leader in Direct Marketing

The end of the year can be a hectic time for anyone in business, but it’s especially so for full-service agencies like ours. At Coming of Age, we’re hard at work helping our clients bring in holiday sales through our efforts in digital marketing and traditional advertising. With all of our time being spent on getting big wins for our …

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Coming of Age Named 2017 Top Advertising & Marketing Agency

Coming of Age is honored to have once again been named a Top Advertising & Marketing Agency by research firm Clutch. We also received this award in 2015. According to Clutch’s press release, the research “recognizes 15 high-performing advertising and marketing agencies with proven records of client satisfaction.” “The agencies were evaluated based on their past experience, market presence, and …

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The 50+ Digital Marketing Opportunity

By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …

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50+ Marketing Happy Hour Event Recap

Thank you to all of the local marketers and business owners who joined us at Google’s Chicago office on Thursday, August 25 for our happy hour event – Untapped: The 50+ Marketing Opportunity in Digital. Coming of Age, Lever Interactive and Google each shared insights into identifying and connecting with the 50+ markets using digital marketing. The presentations were kicked off …

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Coming of Age Named Leading Email Marketing Agency

Coming of Age has once again been recognized for our outstanding services by research firm Clutch, this time for our email marketing leadership. According to Clutch’s press release, the research identified fifteen of the top email marketing agencies from all over the world. A company’s ability to use email campaigns effectively are an important part of a larger digital marketing …

Coming of Age Named Leading Marketing & Advertising Agency

Coming of Age is proud to have been named a Leading Marketing & Advertising Agency by research firm Clutch. According to Clutch’s press release, the research “identifies leading agencies who have competencies across a range of both traditional and digital marketing functions.” How were we chosen? Clutch analysts reached out to North American companies with experience executing significant, multi-faceted marketing …

Stop Putting 10 Pounds Of Copy Into A 5-Pound Page

by Jim Gilmartin – The Conditional Positioning Principle: The less absolutely a brand is defined, the more customers, especially older customers, will define the brand in terms of their unique self-image, personality characteristics and individualized perceptions of need and desire. Baby Boomers are more resistant to absolutism. Absolute positioning (putting ten pounds of copy into a five-pound page), aims to push …

Boomers are Not a Generation New to Technology

by Jim Gilmartin – Boomers adopt tablets, wearable devices and other technologies just as energetically as younger users, according to participants at last year’s Booming Tech forum, which focused on the use of technology in that generation. Boomers “are not a generation new to technology,” said Joseph Coughlin, director of the AgeLab at the Massachusetts Institute of Technology. “This notion that …

Do You Have A Story To Tell? Baby Boomers Want To Hear It

A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an under-40 year old. As individualistic as our fingerprints, how we think is influenced by our unique life story, …