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Coming of Age Receives Multiple Awards from Clutch

In a report released this month, Coming of Age was recognized by Clutch for our distinguished talent as an advertising and marketing agency, with particular emphasis on our experience working with clients in the business services, healthcare, financial services, hospitality, retail, and real estate industries. Clutch conducts ongoing, extensive research on agencies in the B2B space. The Coming of Age …

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Coming of Age Wins Two Awards at the 2018 CADM Tempo Awards

Coming of Age took second place in two categories at this year’s Chicago Association of Direct Marketing (CADM) Tempo Awards – in the Pharma/Healthcare and the Automotive sectors.   CADM honors Chicago’s best multi-channel response marketing campaigns and professionals at the annual Tempo Awards. These awards give marketers the opportunity to showcase outstanding marketing strategy, creativity, innovation and results. Coming …

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Coming of Age Named Global Leader in Direct Marketing

The end of the year can be a hectic time for anyone in business, but it’s especially so for full-service agencies like ours. At Coming of Age, we’re hard at work helping our clients bring in holiday sales through our efforts in digital marketing and traditional advertising. With all of our time being spent on getting big wins for our …

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Baby Boomers Clearly Into The Fall And Winter Of Life Stages

Today, the oldest Boomers are 70+. The core needs and maturational changes in values, views and behaviors of 70-year-old Boomers are not materially different from those of 70-year-olds in the past. Boomers’ differences from previous generations are more differences of style than of substance. The core needs that are part of what defines us as human beings, such as self-actualization …

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Connecting With Boomers Requires Empathetic Connections

by Jim Gilmartin – Empathy is the most important ingredient in lasting relationships. We all want to be understood by those who want to sell us something. When we think we are not understood, we erect defenses against those trying to connect with us or try to sell us something. However, empathy is not the same as sympathy. You will …

The Beginnings of Ageless Marketing

Forward: For almost a quarter of a century we’ve advocated the wisdom of David B. Wolfe author of Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview. We practice his teachings (known as Developmental Relationship Marketing or Ageless Marketing) to help clients secure and keep customers more than 50 years of age (Baby Boomer and older …

Baby Boomer & Senior Marketing: An Eleven Point Strategic Approach

You won’t find the driver of improved sales to the Baby Boomer and senior customer in a company’s planning department or marketing/advertisement departments. You’ll find the origins of the problem of a distorted vision of the value of 50+ customers at the company leadership level. When large and small company leadership understand better the significantly shifting global demographics and communicate …

Don’t Push Products – Stimulate Emotions and be a Gateway to Meaningful Experiences

What’s the main reason why you advertise? You advertise to get the interest of a prospective customer resulting in some action, e.g., a sale. So far marketing 101, right? Nevertheless, think for a moment, do you use emotional marketing techniques in your advertising right now or are you pushing product? If you’re not, then you’re losing possible sales and profits. …

Should We Re-Write the Rules of Market Research?

In February 1998 the late David B. Wolfe wrote an article in the now defunct American Demographics magazine entitled “What Your Customers Can’t Say”. The article challenged the assumption in most customer research that customers are the best sources about their motivations. “Consumers don’t choose rationally, [so] any research that forces rational answers has to be flawed” said Wolfe. The …