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Ten Behavioral Distinctions of Older Customers

Marketers continually look for ways to group targeted customers to connect efficiently with them. The following offers insights into understanding better older customers. 1. Increased individualism Older customers are less subject to peer influence than younger customers are. Keeping up with the Joneses is not as important as it once was; thus advertising that invokes social status benefits does not …

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Checklist for Creating a Website for the 50+

Baby Boomers, seniors and 50+ consumers interact with brands online and use the internet when making purchasing decisions on a daily basis. One of the first and most important interactions with your brand is a visit to your website, and designing your site to increase the satisfaction quotient and reduce the frustration quotient for aging audiences is essential. In Alice …

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How to Design Your Website for Seniors, Boomers and the 50+ Audience

Know Your Target Computer usage by those 50+ is soaring. Statistics show that the rate of internet use has been rising for all ages, and older adults are now among the fastest growing groups of internet users. The 50+ age group has made the internet an integral part of their everyday lives. According to a 2016 Pew Research poll, roughly …

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Coming of Age Receives Multiple Awards from Clutch

In a report released this month, Coming of Age was recognized by Clutch for our distinguished talent as an advertising and marketing agency, with particular emphasis on our experience working with clients in the business services, healthcare, financial services, hospitality, retail, and real estate industries. Clutch conducts ongoing, extensive research on agencies in the B2B space. The Coming of Age …

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Coming of Age Wins Two Awards at the 2018 CADM Tempo Awards

Coming of Age took second place in two categories at this year’s Chicago Association of Direct Marketing (CADM) Tempo Awards – in the Pharma/Healthcare and the Automotive sectors.   CADM honors Chicago’s best multi-channel response marketing campaigns and professionals at the annual Tempo Awards. These awards give marketers the opportunity to showcase outstanding marketing strategy, creativity, innovation and results. Coming …

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Coming of Age Named Global Leader in Direct Marketing

The end of the year can be a hectic time for anyone in business, but it’s especially so for full-service agencies like ours. At Coming of Age, we’re hard at work helping our clients bring in holiday sales through our efforts in digital marketing and traditional advertising. With all of our time being spent on getting big wins for our …

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Baby Boomers Clearly Into The Fall And Winter Of Life Stages

Today, the oldest Boomers are 70+. The core needs and maturational changes in values, views and behaviors of 70-year-old Boomers are not materially different from those of 70-year-olds in the past. Boomers’ differences from previous generations are more differences of style than of substance. The core needs that are part of what defines us as human beings, such as self-actualization …

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How To Connect With Baby Boomer Women

By Jim Gilmartin – In a recent Marketing Daily commentary, “Advertising’s Gender Problem: Some Brands Are Starting To Get It”, author Jean Freeman writes, “But here is another sad reality about advertising today: Women control an estimated 85% of purchasing decisions in this country, yet over 91% of them feel like advertisers don’t understand them. Recently, the objectification of women in advertising …

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Connecting With Boomers Requires Empathetic Connections

by Jim Gilmartin – Empathy is the most important ingredient in lasting relationships. We all want to be understood by those who want to sell us something. When we think we are not understood, we erect defenses against those trying to connect with us or try to sell us something. However, empathy is not the same as sympathy. You will …

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Baby Boomers Are Still the 800-Pound Gorilla

by Jim Gilmartin – Let’s Revisit The Opportunities The media is currently promoting Millennials as targets to pursue. It’s very clear the numbers are impressive, but numbers don’t buy anything. It would be short-sighted of marketers to ignore Baby Boomers in favor of Millennials. In 1946, Baby Boomers began their tremendous influence on the world. No one could have predicted …