He is the Coming of Age Senior Research Consultant and principal of the Boulder based Boomer-Plus Consulting Group, a Boomers for Boomers company.
Focused on innovation, disruption and tipping point dynamics, Barry helps brand decision makers understand how consumers adapt to changes in society, the marketplace and their own lives.
Recognizing that interpreting marketing data is as much art as science, his consulting style is holistic and empathetic with the creative process. He blends what consumers say or feel in the moment with the cultural back-story, the underlying social symbolism and the marketing futurescape.
Barry started out at McCann-Erickson’s Marplan division in Los Angeles. As a young Boomer he co-founded J. D. Power & Associates with trailblazing mentor Dave Power before embarking on an independent career serving advertising agencies and leading domestic and international brands in the automotive, CPG, recreational products, travel and financial/wealth management industries.
Barry’s career provides unique insights on the long, ongoing evolution of the Baby Boomer consumer. His firm, the Boomer-Plus Consulting Group is focused on connecting Millennial and overseas decision-makers with opportunities to boost market share in this often over-simplified and under-estimated world.