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The 50+ Digital Marketing Opportunity

By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …

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50+ Marketing Happy Hour Event Recap

Thank you to all of the local marketers and business owners who joined us at Google’s Chicago office on Thursday, August 25 for our happy hour event – Untapped: The 50+ Marketing Opportunity in Digital. Coming of Age, Lever Interactive and Google each shared insights into identifying and connecting with the 50+ markets using digital marketing. The presentations were kicked off …

How Foundation Partners Group Successfully Connects with Baby Boomers

Business View Magazine profiled our client, Foundation Partners Group (FPG), for their March edition. The piece highlights the changes FPG has made in order to connect with Baby Boomers, including how Coming of Age has helped them succeed. “Our target customers are female baby boomers who do the majority of arrangements. We engaged a marketing agency, Coming of Age, with …