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Why Your Marketing Isn’t Resonating With Baby Boomers

Most marketers these days have realized the value in targeting Baby Boomer audiences. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this very lucrative segment is more than just another target audience. Baby Boomers are a complex blend of people who have lived through …

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Facebook Marketing Strategies for Reaching Baby Boomers

There’s a perception that Baby Boomers avoid going online and are not active in the social media space. This is simply not true. The fact is a recent study by Google revealed Boomers and seniors spend more time online than watching TV. Moreover, of those Boomers going online, 82% have at least one social media account. It’s true that they’re …

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Baby Boomer Trends Marketers Must Watch Over The Next 5 Years

Baby Boomers may be the most studied consumer segment in history. Because of its size (and therefore influence), this generation has had a huge impact on the nation’s culture and economy over the last fifty years. And that influence will continue. Currently, the 55+ age group controls more than three-fourths of America’s wealth. Just as astounding, that disparity will remain …

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Coming of Age Receives Multiple Awards from Clutch

In a report released this month, Coming of Age was recognized by Clutch for our distinguished talent as an advertising and marketing agency, with particular emphasis on our experience working with clients in the business services, healthcare, financial services, hospitality, retail, and real estate industries. Clutch conducts ongoing, extensive research on agencies in the B2B space. The Coming of Age …

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Coming of Age Wins Two Awards at the 2018 CADM Tempo Awards

Coming of Age took second place in two categories at this year’s Chicago Association of Direct Marketing (CADM) Tempo Awards – in the Pharma/Healthcare and the Automotive sectors.   CADM honors Chicago’s best multi-channel response marketing campaigns and professionals at the annual Tempo Awards. These awards give marketers the opportunity to showcase outstanding marketing strategy, creativity, innovation and results. Coming …

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Generation X, Extraordinary Popular Delusions and The Madness of Crowds 

If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is right on the money when it comes to describing how mainstream Madison Avenue approaches generational marketing, in general, and Gen …

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Coming of Age Named Global Leader in Direct Marketing

The end of the year can be a hectic time for anyone in business, but it’s especially so for full-service agencies like ours. At Coming of Age, we’re hard at work helping our clients bring in holiday sales through our efforts in digital marketing and traditional advertising. With all of our time being spent on getting big wins for our …

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Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All

By Barry Robertson – A recent New York Times Food Section article, headlined The Hippies Have Won (Christine Muhlke, April 4, 2017) took an in-depth look at the veggie-enlightened world of chia seeds, Kambucha and kale – the later dubbed “the bacon of the clean-eating movement.” Ms. Mulke’s journey began with a nostalgic hat tip to yoga, meditation and Birkenstocks …

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Coming of Age Named 2017 Top Advertising & Marketing Agency

Coming of Age is honored to have once again been named a Top Advertising & Marketing Agency by research firm Clutch. We also received this award in 2015. According to Clutch’s press release, the research “recognizes 15 high-performing advertising and marketing agencies with proven records of client satisfaction.” “The agencies were evaluated based on their past experience, market presence, and …

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The 50+ Digital Marketing Opportunity

By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in Digital”. Through presentations from Jim Gilmartin of Coming of Age, Adam Yellin of Google and Brian Yaro of Lever Interactive, we learned about …