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7 Tips for Effectively Messaging to Seniors

Marketing messaging can be overwhelming and confusing to senior audiences, which only leads to frustration and disengagement. When marketing to seniors, the message that is being used to deliver information should be simple, clear, straightforward and easy to understand. Seniors respond to messaging that is more authentic, genuine, credible, trustworthy and emotional. Because, based on their life stage and all …

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Boomer or Millennial: Can you tell the difference?

Do you think you have a solid understanding of Baby Boomers, and some of their beliefs and outlook on life? Read the following ten statements or quotes and decide whether they were made by or about a Baby Boomer or a Millennial. Put your generational knowledge to the test and take our short quiz. Record your answers and compare them to …

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Why Your Marketing Isn’t Resonating With Baby Boomers

Most marketers these days have realized the value in targeting Baby Boomer audiences. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this very lucrative segment is more than just another target audience. Baby Boomers are a complex blend of people who have lived through …

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Facebook Marketing Strategies for Reaching Baby Boomers

There’s a perception that Baby Boomers avoid going online and are not active in the social media space. This is simply not true. The fact is a recent study by Google revealed Boomers and seniors spend more time online than watching TV. Moreover, of those Boomers going online, 82% have at least one social media account. It’s true that they’re …

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Baby Boomer Trends Marketers Must Watch Over The Next 5 Years

Baby Boomers may be the most studied consumer segment in history. Because of its size (and therefore influence), this generation has had a huge impact on the nation’s culture and economy over the last fifty years. And that influence will continue. Currently, the 55+ age group controls more than three-fourths of America’s wealth. Just as astounding, that disparity will remain …

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Coming of Age Receives Multiple Awards from Clutch

In a report released this month, Coming of Age was recognized by Clutch for our distinguished talent as an advertising and marketing agency, with particular emphasis on our experience working with clients in the business services, healthcare, financial services, hospitality, retail, and real estate industries. Clutch conducts ongoing, extensive research on agencies in the B2B space. The Coming of Age …

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Coming of Age Wins Two Awards at the 2018 CADM Tempo Awards

Coming of Age took second place in two categories at this year’s Chicago Association of Direct Marketing (CADM) Tempo Awards – in the Pharma/Healthcare and the Automotive sectors.   CADM honors Chicago’s best multi-channel response marketing campaigns and professionals at the annual Tempo Awards. These awards give marketers the opportunity to showcase outstanding marketing strategy, creativity, innovation and results. Coming …

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Generation X, Extraordinary Popular Delusions and The Madness of Crowds 

If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is right on the money when it comes to describing how mainstream Madison Avenue approaches generational marketing, in general, and Gen …

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Coming of Age Named Global Leader in Direct Marketing

The end of the year can be a hectic time for anyone in business, but it’s especially so for full-service agencies like ours. At Coming of Age, we’re hard at work helping our clients bring in holiday sales through our efforts in digital marketing and traditional advertising. With all of our time being spent on getting big wins for our …