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Marketing Beauty Products to the Gen X Consumer

Sandwiched between Baby Boomers and Millennials, Gen Xers are often an afterthought in today’s beauty industry. A generation that seems to be lumped into another without much thought as to how to engage with them or meet their unique beauty needs. And though they may be smaller in numbers, they have more disposable income than Boomers and Millennials. Which is a …

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Digital Streaming and Baby Boomers: Streaming Habits of the Over 50 Crowd

We know millennials use streaming services for video and music, but what about baby boomers and digital streaming? Have the over-fifty generations that headed to the video store on Friday nights to rent tapes to watch with family or friends, or picked through racks of albums and CDs at Best Buy adapted to the new world of TV shows, movies …

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Hey Marketer… Are Boomers Using Voice Assistants?

Amazon Echo, Google Home and other AI voice assistants have grown rapidly in popularity. Today, 28% of internet users also use a smart speaker. Next year, that number is expected to grow 13.7% to bring the total users to 83 million. Most assume it’s the younger, tech-savvy audience driving sales. But Boomers, especially those in their sixties and older, make …

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Baby Boomers’ Hobbies: Their interests can be good for your bottom line

Unique individuals make up the Baby Boomer generation. While they don’t all look exactly the same, there are some things they have in common. One of them is time. As their children grow up, move out and start raising families of their own, Boomers’ often find the freedom to pursue interests they’ve had to put off for years. That reality …

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Baby Boomers & Seniors on YouTube: What Marketers Need To Know

While previous generations turned to their children or grandchildren to learn about new technology, Baby Boomers and Seniors are turning to YouTube. In fact, Seniors are the fastest growing segment on YouTube mobile. And as Boomers and Seniors continue to be increasingly active online – spending 27 hours per week – marketers need to learn how best to connect with …

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Marketing to Baby Boomers: It’s HOW They Think That’s Important

In marketing and sales focused on 50+ audiences, it’s not what they think that’s important – it’s HOW Baby Boomers think that’s important! The whole business of marketing and sales is about getting information into people’s brains and persuading their minds to buy or do something.  The older we become, the more emotional reactions determine if we should think about a matter. Emotional …

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The 50+: Often Overlooked. Never Outspent.

You’ve undoubtedly heard the rumors. But the facts are even more astounding. The 50+ market accounts for nearly half of all consumer spending in the U.S. They spend a whopping $3.2 trillion annually. Gen X, Millennials, Gen Z and the rest aren’t even close. As crazy as it sounds, that’s more than the GDP of several countries, including Italy, Brazil, …

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Why The Beauty Industry Should Be Paying Attention To Baby Boomers

It’s no surprise that the beauty industry heavily markets to Millennials, who are known to purchase a wealth of cosmetics and hair care products. However, there is another audience that could help brands increase market share. When it comes to buying power, Baby Boomers hold the key. Accounting for more than 70% of disposable income in the U.S. and spending …

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Advertising to Generation X as They Enter the Fall & Winter of Life

Generation X is comprised of 51 million people, born between the years of 1965 and 1980. As more of this population is turning 50 years old, we need to start shifting our focus on how to advertise to Gen X. We can begin by understanding some of their attitudes towards advertising. Overall, the Gen X audience can be selective about …