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Baby Boomers’ Hobbies: Their interests can be good for your bottom line

Unique individuals make up the Baby Boomer generation. While they don’t all look exactly the same, there are some things they have in common. One of them is time. As their children grow up, move out and start raising families of their own, Boomers’ often find the freedom to pursue interests they’ve had to put off for years. That reality …

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Baby Boomers & Seniors on YouTube: What Marketers Need To Know

While previous generations turned to their children or grandchildren to learn about new technology, Baby Boomers and Seniors are turning to YouTube. In fact, Seniors are the fastest growing segment on YouTube mobile. And as Boomers and Seniors continue to be increasingly active online – spending 27 hours per week – marketers need to learn how best to connect with …

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Marketing to Baby Boomers: It’s HOW They Think That’s Important

In marketing and sales focused on 50+ audiences, it’s not what they think that’s important – it’s HOW Baby Boomers think that’s important! The whole business of marketing and sales is about getting information into people’s brains and persuading their minds to buy or do something.  The older we become, the more emotional reactions determine if we should think about a matter. Emotional …

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The 50+: Often Overlooked. Never Outspent.

You’ve undoubtedly heard the rumors. But the facts are even more astounding. The 50+ market accounts for nearly half of all consumer spending in the U.S. They spend a whopping $3.2 trillion annually. Gen X, Millennials, Gen Z and the rest aren’t even close. As crazy as it sounds, that’s more than the GDP of several countries, including Italy, Brazil, …

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Why The Beauty Industry Should Be Paying Attention To Baby Boomers

It’s no surprise that the beauty industry heavily markets to Millennials, who are known to purchase a wealth of cosmetics and hair care products. However, there is another audience that could help brands increase market share. When it comes to buying power, Baby Boomers hold the key. Accounting for more than 70% of disposable income in the U.S. and spending …

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Advertising to Generation X as They Enter the Fall & Winter of Life

Generation X is comprised of 51 million people, born between the years of 1965 and 1980. As more of this population is turning 50 years old, we need to start shifting our focus on how to advertise to Gen X. We can begin by understanding some of their attitudes towards advertising. Overall, the Gen X audience can be selective about …

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How To Capture The Attention Of Baby Boomers

The primary purpose of marketing and sales is about getting information into people’s brains and persuading their minds to act. The older we become, the more emotional reactions determine if we should think about a matter. Emotional triggers in the brain activate memories, and the stronger the memory – the stronger the emotional response. Marketing and sales must integrate both empathy and …

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7 Tips for Effectively Messaging to Seniors

Marketing messaging can be overwhelming and confusing to senior audiences, which only leads to frustration and disengagement. When marketing to seniors, the message that is being used to deliver information should be simple, clear, straightforward and easy to understand. Seniors respond to messaging that is more authentic, genuine, credible, trustworthy and emotional. Because, based on their life stage and all …